Demand–Supply gap in power generation drives the Power Backup Market in India
The report begins with the introduction section which offers a brief insight into the installed capacity of electricity in India and the demand-supply gap in terms of electricity generation in parts of the country. The different types of power backups are also defined. A product-based as well as end-user based market segmentation of power backup devices is shown in the report. The market overview section provides an insight into the Indian gensets market which is followed by the UPS and inverter markets, highlighting the market size and growth. Market segmentations of various power backups are also shown.
An analysis of the drivers explains the factors responsible for growth of the power backup industry. Demand for power backup devices is expected to increase with increasing deficiency in the Indian energy sector. Rising disposable income and growing demand from the telecom sector is generating huge demand for the power backup segment. Demand from the rural sector plays a key role in the growth of the market. The key challenges include competition from unorganized sector, lack of brand awareness and threat from imported Chinese products. Decrease in growth of Desktop sales is leading to slower growth in SOHO and SME UPS segments.
Various sectors which create great demand for power backup devices such as the Banking sector, IT/ITeS, Health care sector, Organized retail sector and Hospitality sector are also described.
A brief overview of the current trends prevalent in the power backup market is given, which includes use of solar technology, capacity-based planning and solar hybrid generators. Key associations which are working towards the development of power electronics in India such as the Indian Diesel Engine Manufacturers’ Association, UPS Manufacturers & Dealers Association and Bureau of Energy Efficiency are briefly mentioned.
The competition section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the power backup market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporations, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario.
The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the power backup market in India.
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