Pure Coconut Water Market Report by Leading Key Players are Vita Coco, Taste Nirvana, Cococoast, Mojo Organics Inc

Coconut is a versatile fruit with multiple health benefits. Over the past few years, consumers are increasingly adopting several healthy and energy drinks to maintain a healthy lifestyle. The excessive consumption of carbonated and sugary beverages causes several health issues, such as obesity, cardiovascular diseases, and diabetes, in almost all age groups ranging from kids to the working-class population. Therefore, pure coconut water acts as an alternative to carbonated beverages as it is considered to be beneficial for all the above conditions, especially for weight management.

The global pure coconut water market size was valued at $2.04 billion in 2019, and is anticipated to reach $6.81 billion by 2027, with a CAGR of 18.9% during the forecast period. In 2019, the original flavor segment accounted for more than half of the total pure coconut water market share.

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Consumers are actively focused toward fitness and health. Active and health conscious consumers have shifted their preference toward natural alternatives for caffeinated and sugar-based energy drinks. Coconut water possesses low levels of fats and sugars, with very low calorific value. It has many antioxidants and possesses therapeutic properties. Coconut water helps in maintaining cardiovascular health, kidney health, and blood pressure levels. It also helps in diabetes management. Hence, the demand for pure coconut water as a natural sports drinks is growing rapidly due to its nutritional properties such as electrolytes and nutrients.

Increase in use of coconut-based products in food & beverage applications, rise in consumption of natural sports drinks, and innovation in taste and flavor of coconut products and coconut-based food & beverages are projected to drive the growth of the pure coconut water market in the future.

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Coconut water and its products are still in nascent stages in various regions of Africa, such as Zimbabwe, Liberia, Eritrea, and Burundi, along with other developing regions. These are still untapped, which present lucrative pure coconut water market opportunities for manufacturers of coconut water.

Increase in use of coconut-based products in food & beverage applications is expected to drive the market for coconut products in the future. Coconut products are widely used as ingredients in variety of processed food products such as cookies, cakes, pies, soups, salads, milkshakes, and ice cream. With growth in consumption of processed food products, owing to rise in urban population, the demand for coconut products is expected to grow at a significant rate in near future.

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Players in the pure coconut water market have adopted business expansion and product launch as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Vita Coco, Harmless Harvest, C2o Pure Coconut Water, Llc, Taste Nirvana, Craze Foods Ltd, Goya Foods, Inc, Foco Pure Coconut Water, Cococoast, Wai Koko Coconut Water, and Mojo Organics Inc.

Key benefits for stakeholders

The report provides quantitative analysis of the current pure coconut water market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing pure coconut water market opportunities.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis and the market size & segmentation assist to determine the market potential.
The major countries in each region are mapped according to their revenue contribution to the market.
The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the pure coconut water industry.

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