openPR Logo
Press release

ID International updates KZFR 90.1 Community Radio Brand

10-23-2012 09:34 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: ID International

ID International - Brand Strategy | Graphic Design | Web Design

ID International - Brand Strategy | Graphic Design | Web Design

Branding Agency ID International is proud to announce the design and release of a new logo and brand update for community radio station KZFR in Chico, California. The modern-looking green and black oval with clearly readable station call letters and their frequency 90.1 FM has been described around the station as "clean and green". In addition to the logo, ID International also re-designed for the station a unique programming schedule, business system, pledge forms, pledge mailers, clothing, display advertising and publication inserts, and consulted with KZFR about their overall station brand strategy with implementation and evaluation.

ID International is a comprehensive Branding Agency that offers brand identity, graphic design, web design and web services. In ID's Mission Statement on their office wall, it lists the requirement of always having one gratis non-profit company project working at all times along side paying work. They appear to be responding to a crucial rising trend of responsible small businesses stepping up to assist important non-profit organizations in this slower economy.

The brand update was accomplished and donated by ID Design Director Mathew Jacobs. When asked about what was most important feature of the KZFR brand update Jacobs said, "Community radio is very important to us. We want to get KZFR's station schedule on every refrigerator, and the sticker on every vehicle in the North State to bring the station's unique programming, once and for all, to the mindset of every resident of Northern California. So the most important feature is the logo. We want to see it everywhere." he continued: "And I'd like to say that it couldn't have been accomplished without the support of Station Manager Rick Anderson. Neither without the forward-thinking KZFR Board of Directors, whom, in their wisdom approved the brand update in the interest of showing the community that KZFR is moving forward with big positive steps in these changing times to best serve their community."

"Community Radio" and "Commercial Radio" differ in a few very obvious ways. One of them is that community radio has no advertisements while commercial radio is actually named for it. The other most obvious reason is "diverse genre-based programming". Station General Manager Rick Anderson stated: "The main difference between community and commercial radio stations is the diverse genre-based programming schedule that offers a way of appealing to everybody, something that commercial radio can't do. You have to pick your preferred genre for a commercial station to listen to, if it even exists in your area. Our local communities benefit from having so many choices from KZFR on air, and so do our underwriters."

Community radio emerged after World War II with a station that is widely recognized as starting the community radio movement, Pacifica Foundation’s KPFA in Berkeley, California. Pacifica’s founders were dissatisfied with the dominant networks’ biased news coverage, and believed that serious music and literature was not given enough attention on radio or TV. So they set out to build a station to change that. By the 1960s, Pacifica had evolved to run successful stations in Berkeley, Los Angeles, New York, Washington D.C., and Houston. Noting their success, may other community groups then used the “Pacifica Model” to organize their own stations. This nationwide radio movement now includes special interest stations in most major US cities, stations operating on Indian reservations, stations broadcasting in different languages, and stations serving rural areas with a wide range of special interests.

KZFR is a true "Live and Local" community radio station serving "the Sacramento Valley, the foothills and beyond". They boast live dj’s, support live music events across Northern California, and provide local non-profits with unprecedented access to the airwaves. They also maintain an important local news department with the responsible, truthful and non-biased reporting the public expects from community radio.

If you are outside KZFR's Northern California's transmission area, have no worries as they now stream their unique programming live online. You can also go on ID International's corporate website, see the new KZFR logo on their home page, and let their Management know that you like the new brand and support Community Radio for all.

ID International is a comprehensive branding agency offering strategic branding solutions and innovative design. With four worldwide locations, ID offers an international perspective and a real return on investment to all creative planning, print and web projects. Please review their corporate website at www.identity-international.com and contact ID International today to learn more.

ID INTERNATIONAL
USA Office
992 Jonell Lane
Chico, California 95926

Phone: 530-892-9027
Fax: 530-345-2558

Website: www.identity-international.com
Email: pr@identity-international.com

ID International - Brand Strategy | Graphic Design | Web Design

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release ID International updates KZFR 90.1 Community Radio Brand here

News-ID: 240691 • Views: 3220

More Releases from ID International

Cleanrite-Buildrite's Participation in Bidwell Bark Charity Event Surpasses all …
Northern California's second annual Bidwell Bark fundraiser for The Butte Humane Society was an outstanding success with an over 500% increase in participants from the first year. This year Cleanrite-Buildrite decided to help make a difference, and their contribution far exceeded their expectations. More than 1,500 people and their dogs participated in the first Bidwell Bark 5k Fun Run & 2k Walk on September 29, and all told, over $79,000
Cleanrite-Buildrite Receives Crawford Contractor Connection Top Performer Award
Cleanrite-Buildrite, Northern California's premier carpet cleaning and restoration contractor announced that their Corporate Branch in Chico, California has just been awarded with the prestigious 2011 Crawford Contractor Connection Top Performer Award. The Contractor Connection recognizes the top performers in their national contractor network in response to outstanding dedication to quality and excellence in service. This overall excellence award is measured by estimate upload TIP, customer service scores, professionalism in communication,
Branding Agency ID International Re-Brands Itself on Park Avenue
Branding Agency ID International announced yesterday the launch of their own updated brand. For their 10 year anniversary, they have moved their primary corporate offices to a larger Park Avenue address in Chico, California. To support this expansion, they have updated their logo along with all supporting materials, installed a new monument sign, and re-branded their corporate website up-market. Like many successful agencies in this time, they are following a
ID International study shows California Counties can save money with Branding
California’s county tourism industry is as important as ever, and is operating on a slim dime in this recovering economy. Without 100% of the anticipated revenue received from visitors, most all California counties have to regularly slim down in a delicate balance between the county budget and services to keep everything running smoothly. A recent study performed at ID International (Chico, California and Milan, Italy) offers that California Counties are clearly

All 25 Releases


More Releases for Design Brand KZFR

Industry West Partners with German Design Brand
Industry West, designer and manufacturer of mid-century modern furniture, proudly announces the launch of a new product collection. The new line features pieces from the sophisticated design team behind Fundamental.Berlin. Available first for sale in early January 2018, this collection signals Industry West’s commitment to presenting high-end and luxury interior pieces from talented designers. Fundamental.Berlin is the product of two seasoned architects who were first united by their shared inspiration
Help People Remember Your Brand with a Great Logo Design
Summitsoft presents an affordable alternative for startups and small businesses looking for a way to amplify their brand messages with a beautifully crafted logo. Every branding strategy starts with a logo, and many corporate logos have become among the most recognized symbols in the world. In fact, chances are people will recognize your logo before they remember the name of your company. That's why you need to create something that
Magnify Your Brand with Logo Design Studio
Summitsoft presents an alternative to paying big bucks for a professional logo designer or using complicated conventional software to try and do the job yourself. Logo Design Studio is designed with ease of use in mind, allowing brands to create professional looking logos in minimal time. To help users get started, it sports an enormous database of 2,000 templates and more than 6,000 scalable vector clipart. All graphical elements are