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ID International updates KZFR 90.1 Community Radio Brand

10-23-2012 09:34 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: ID International

ID International - Brand Strategy | Graphic Design | Web Design

ID International - Brand Strategy | Graphic Design | Web Design

Branding Agency ID International is proud to announce the design and release of a new logo and brand update for community radio station KZFR in Chico, California. The modern-looking green and black oval with clearly readable station call letters and their frequency 90.1 FM has been described around the station as "clean and green". In addition to the logo, ID International also re-designed for the station a unique programming schedule, business system, pledge forms, pledge mailers, clothing, display advertising and publication inserts, and consulted with KZFR about their overall station brand strategy with implementation and evaluation.

ID International is a comprehensive Branding Agency that offers brand identity, graphic design, web design and web services. In ID's Mission Statement on their office wall, it lists the requirement of always having one gratis non-profit company project working at all times along side paying work. They appear to be responding to a crucial rising trend of responsible small businesses stepping up to assist important non-profit organizations in this slower economy.

The brand update was accomplished and donated by ID Design Director Mathew Jacobs. When asked about what was most important feature of the KZFR brand update Jacobs said, "Community radio is very important to us. We want to get KZFR's station schedule on every refrigerator, and the sticker on every vehicle in the North State to bring the station's unique programming, once and for all, to the mindset of every resident of Northern California. So the most important feature is the logo. We want to see it everywhere." he continued: "And I'd like to say that it couldn't have been accomplished without the support of Station Manager Rick Anderson. Neither without the forward-thinking KZFR Board of Directors, whom, in their wisdom approved the brand update in the interest of showing the community that KZFR is moving forward with big positive steps in these changing times to best serve their community."

"Community Radio" and "Commercial Radio" differ in a few very obvious ways. One of them is that community radio has no advertisements while commercial radio is actually named for it. The other most obvious reason is "diverse genre-based programming". Station General Manager Rick Anderson stated: "The main difference between community and commercial radio stations is the diverse genre-based programming schedule that offers a way of appealing to everybody, something that commercial radio can't do. You have to pick your preferred genre for a commercial station to listen to, if it even exists in your area. Our local communities benefit from having so many choices from KZFR on air, and so do our underwriters."

Community radio emerged after World War II with a station that is widely recognized as starting the community radio movement, Pacifica Foundation’s KPFA in Berkeley, California. Pacifica’s founders were dissatisfied with the dominant networks’ biased news coverage, and believed that serious music and literature was not given enough attention on radio or TV. So they set out to build a station to change that. By the 1960s, Pacifica had evolved to run successful stations in Berkeley, Los Angeles, New York, Washington D.C., and Houston. Noting their success, may other community groups then used the “Pacifica Model” to organize their own stations. This nationwide radio movement now includes special interest stations in most major US cities, stations operating on Indian reservations, stations broadcasting in different languages, and stations serving rural areas with a wide range of special interests.

KZFR is a true "Live and Local" community radio station serving "the Sacramento Valley, the foothills and beyond". They boast live dj’s, support live music events across Northern California, and provide local non-profits with unprecedented access to the airwaves. They also maintain an important local news department with the responsible, truthful and non-biased reporting the public expects from community radio.

If you are outside KZFR's Northern California's transmission area, have no worries as they now stream their unique programming live online. You can also go on ID International's corporate website, see the new KZFR logo on their home page, and let their Management know that you like the new brand and support Community Radio for all.

ID International is a comprehensive branding agency offering strategic branding solutions and innovative design. With four worldwide locations, ID offers an international perspective and a real return on investment to all creative planning, print and web projects. Please review their corporate website at and contact ID International today to learn more.

USA Office
992 Jonell Lane
Chico, California 95926

Phone: 530-892-9027
Fax: 530-345-2558


ID International - Brand Strategy | Graphic Design | Web Design

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