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Family scoops SUV in Air Miles competition

10-23-2012 08:12 PM CET | Fashion, Lifestyle, Trends

Press release from: IHC

/ PR Agency: IHC
Air Miles Marketing Manager Helen Deiki presenting the SUV to Pooja, Sneha, Manish and Tanya

Air Miles Marketing Manager Helen Deiki presenting the SUV to Pooja, Sneha, Manish and Tanya

A lucky family was today handed the keys to a brand new SUV after winning top prize in the Air Miles Ramadan draw.

The all-new Nissan Juke, a sporty five-seat six-speed crossover SUV, is primarily designed as a town runner – which is ideal for the winning ‘shopaholic’ family, originally from New Delhi.
A delighted Mrs Pooja, who has lived in Dubai for over eleven years, says: “We were absolutely elated to win and have been on cloud nine ever since. It's always a great feeling when you win something, but to receive a car is just brilliant.
“We entered the competition at Arabian Center, which is like a second home for us and didn’t have any expectations. We rarely used to take part in competitions, but this year we’ve really been making an effort to win something, entering everything we can – now it’s luckily paid off.”

And Pooja’s husband, Manish, who works as a sales and marketing director, and two girls, Sneha and Tanya, aged nine and three were also delighted with the newest addition to the family. “My husband was blown away with the prize and the girls just love anything new – especially the Air Miles blue colour. I really like the look of the Juke, as it’s still quite feminine for an SUV - the only thing I’m adding to it is reverse parking sensors before selling my current car,” she adds.

Air Miles members received the chance to win a car every time they swiped their card at a wide range of participating outlets throughout the month of Ramadan.

Air Miles Middle East’s CEO, Mark Mortimer-Davies, says: “Our Air Miles promotions have been designed to reward our valued members and the Ramadan promotion created a huge amount of interest. It’s great to see a family of dedicated Air Miles members winning this fabulous car, and we encourage Air Miles members to keep an eye out for our future promotions.”

www.airmilesme.com

For more media information or an interview, please contact Ian Hainey at IHC for Air Miles Middle East on +971 50 466 1368

About Air Miles Middle East
•With 1.3 million members Air Miles Middle East is the region’s largest loyalty programme and managed by Rewards Management Middle East, which is 60 per cent owned by Aimia, a global leader in loyalty management
•Air Miles Middle East has delivered over 760,000 rewarding experiences to its members since launching in 2001
•If you placed the 1.7 million issued air miles cards in the region side by side they would stretch from Dubai to Abu Dhabi (approximately 120km)
•Air Miles Middle East employs over 20 nationalities, helping the organisation truly understand its multi-cultural membership
•Air Miles Middle East is present in each of the top ten UAE malls
•The number of Air Miles Middle East members is almost equal to the current population of Dubai
•There are an average of 93 million Air Miles redeemed monthly by members on Flight Rewards, which is the distance from the earth to the sun

Ian Hainey
Managing Director
Ian Hainey Consultants (IHC)
T: +971 (50) 4661368
W: www.ih-c.com
Unit P12 Rimal, The Walk, Jumeirah Beach Residence
PO Box 487177, Dubai, UAE

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