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Oat Milk Market In-Depth Analysis and Marketing Strategies by 2027 | Califia Farms, LLC, Pacific Foods of Oregon, LLC. (Pacific foods), Hain Celestial (Dream), HP HOOD LLC. (Plant Oat), Danone
Oat Milk Market garnered $360.5 million in 2019, and is projected to generate $995.3 million by 2027, witnessing a CAGR of 13.4% from 2021 to 2027.The report offers an extensive analysis of changing market dynamics, top winning strategies, major investment pockets, key segments, value chain, and competitive scenario.Increase in adoption of vegan diet, availability of diverse plant-based beverages, and rise in prevalence of lactose intolerance and milk allergiesfuel the growth of the global oat milk market. However, lack of permission to plant-based milk in many countries hinders the market growth. On the other hand, popularity of novel functional beverages and huge potential in the developing countries create new opportunities in the next few years.
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Covid-19 Scenario:
• The demand rose during the Covid-19 pandemic as consumers were inclined to opting foods that would strengthen their immune system. The however, manufacturing activities of oat milk have been hindered as factories were closed down with implementation of the lockdown.
• There has been a supply-demand gap as transportation activities were affected during the lockdown in many countries. Furthermore, online channels banned delivery of goods and supermarkets were shut down.
• As governments relaxed lockdown restrictions, the production resumed, the supply chain got back on track, and supermarket stores opened. The supply-demand gap is expected to narrow down.
The report provides detailed segmentation of the global oat milk market based on source, flavor, distribution channel, and region.
Based on source, the conventional segment held the highest market share in 2019, accounting for more than four-fifths of the total share of the global oat milk market, and is expected to maintain its dominant share during the forecast period. This is due tolower prices in comparison to its counterpart and utilization for industrial oat milk production. However, the organic segment is expected to witness the highest CAGR of 14.7% from 2021 to 2027, owing to surge in health consciousness among consumers, rise in consumer spending, and inclination toward non-GMO and pesticide-free grown materials.
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Based on distribution channel, the supermarket & hypermarket segment contributed to the highest market share in 2019, accounting for nearly two-fifths of the total share of the global oat milk market, and is projected to maintain its leadership status by 2027. This is due to increase in visibility and attractive assortments of plant-based products for consumers and supermarket chains being the most visited store for buying groceries. However, the online retail segment is expected to grow at the highest CAGR of 14.1% during the forecast period, owing to increasein smart phone and internet penetration, convenience & flexibility for consumers, and preference by manufacturers to reach new customers.
However, Asia-Pacific, followed by North America, is estimated to manifest the fastest CAGR of 16.7% from 2021 to 2027, owing to rapid increase in demand and acceptance of plant-based food & beverages with surge in consumer spending, huge population base, and rise in health consciousness. However, Europe contributed to the highest share in terms of revenue of the global oat milk market, holding around two-fifths of the total market share in 2019, and will continue to dominate throughout the forecast period. This is due toa considerable increase in consumption of plant-based beverages, lactose intolerant population, and the trend of veganism.
Major players of the global oat milk market analyzed in the research include Califia Farms, LLC, Pacific Foods of Oregon, LLC. (Pacific foods), Hain Celestial (Dream), HP HOOD LLC. (Plant Oat), Danone (Silk), Elmhurst Milked Direct LLC, Cereal Base Ceba AB (Oatly), Happy Planet Foods Inc., RISE Brewing Co., and Earths Own Food Company.
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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics, Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.
We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
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