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Launch of New Program -Integrated Digital Marketing Course

09-14-2021 06:40 PM CET | Science & Education

Press release from: Digital Bizware

Integrated Digital Marketing Course Launch

Integrated Digital Marketing Course Launch

Digital marketing is a process used by companies and individuals in promoting their products and services on the internet using digital platforms or any digital mediums such as mobile, tablet, laptop and desktops. Digital marketing is the future of marketing. Use of digital media and internet services helps customers to fulfill their demands only through one click. It is a modern marketing technique. It is also known as internet marketing, web marketing, and online marketing.



Digital marketing is a process used of promoting products and services to the direct targeted customers

Digital marketing evolved since 1990s and 2000s which has changed the overall perspective of marketing the business. Common man daily spends 5-6 hours on the internet with 60% of mobile usage, which has led the marketers to attract their customers by grabbing their attention in their phones. As people are more engrossed in digital devices, usage of digital marketing campaigns has become more productive.

Digital marketing includes subjects such as search engine optimization (SEO), search engine marketing (SEM), Content marketing, Email marketing, Affiliate marketing, Image marketing, E-commerce marketing, social media marketing (SMM), social media optimization (SMO). Traditional marketing included newspaper advertising, but now the era has changed and it has replaced the newspapers with E-book.

Its a 1 year course

With Traditional marketing coupled with digital Marketing and AI in marketing.

Topics in Marketing

Objectives : The objective of this course is to develop a basic understanding about the management concepts as well
as of human in various managerial processes in organisation .
UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri
Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business
Organisation - Types of ownership .
UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .
Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual
Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority
, Centralisation and Decentralisation of Authority. Coordination . Staffing .
UNIT-III
Directing: Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making
Communication effective .
Controlling : Concept, process, Requirement for Adequate control , Budgetory Control, Non-Budgetory Control .
UNIT-IV
Business Process Re-engineering - Concept, Process, Redesign, BPR experiences in Indian Industry .
Total Quality Management(TQM) - Concept, Systems model of Quality, Deming's approach, TQM as a business
Strategy .
Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies,
tools.
E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact
of EC, Scope .
UNIT-V
Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production
Management, HRM , Finance, Material management

Digital Marketing course topics

We are pioneer institute in Digital Marketing, we train all our students based on live campaigns and live real time Projects.

Digital Marketing is a process of marketing the products and services on various platform using technologies and reach customers

we believe in training with practicals rather than theory based training so Its basically an 100% Practical learning Module.

Digital Bizware follows industry based mechanism to train its students, we ensure Students gets enough practicals to know how Multinational Companies actually execute digital Marketing Stratigies

Here are Few Modules

A complete Website Analysis
Advance Blogging
Search Engine Optimization
Social Media Marketing
Google Ad-words and GA-Express
Google Analytics
Google Web Masters Tools
Content Marketing
E Commerce
Inbound Marketing
whats-app for business
Viral Marketing
ON Line PR and NEWS Management
On-Line Reputation Management
Mobile Marketing
Video Marketing
Email Marketing
S.M.S Marketing
Image Marketing
Leads Generation and Management
Webinars and Live Streaming

A Lot More modules are Taught

Students can even opt to work at our company after course.

NOTE:-
This Course is Ideal for all Kinds professionals
Marketing Department, MBA ,B Tech
Media and Advertising Professionals
Entrepreneurs and CEO
All Job seekers and Job Creaters
Freelancers and Self-Employed
No Prior educational Qualification is Required

Office no 204 , B-Wing Raj-Darshan Building, 1-A, Dada Patil Marg, near Ganesh Tower, opp. to Thane Station Platform, Thane West, Thane, Maharashtra 400601

Digital Bizware is a Digital Marketing Training institute Thane Mumbai, It provides training on real time basis, live practical training based on business models. Students are trained as per their needs and requirements in job, we see to it that they are very happy the process with time bound achievements in their training. every student get ample time to understand from topic to topic and a working model in every module that we teach PLACEMENTS Every students get ample interview calls and MORE THAN 100 STUDENTS ARE PLACED EVERY YEAR. BUSINESS OWNERS/ENTREPRENEURS gets the benefit for their DIGITAL PLATFORM NEEDS. its more of helping them directly in performing their business. END OF THE DAY WE SEE OUR STUDENTS HAVE SOUND KNOWLEDGE

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