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PHABULOuS announces its new Head of Business & Sales

09-06-2021 05:11 PM CET | Associations & Organizations

Press release from: PHABULOuS Pilot Line Association

free-form micro-optics offers advanced solutions for a wide range of industries

free-form micro-optics offers advanced solutions for a wide range of industries

The PHABULOuS Pilot Line Association, the new European one-stop-shop for the manufacturing of free-form micro-optics, has recently hired Jessica van Heck as new Head of Business & Sales. With this high-level strategic hiring, the pilot line front office is now fully operational and ready to offer accelerated innovation and production cycles from prototyping to piloting up to large volume production.

The PHABULOuS Pilot Line Association was founded in October 2020 within the framework of the H2020 European project PHABULOuS. As an independent legal entity, the PHABULOuS Pilot Line Association will provide customers with a single-entry point to the pilot line and its services for companies aiming to pilot and produce devices integrating free-form micro-optical components.

As new Head of Business & Sales, Jessica van Heck will be the cornerstone in the development of the business opportunities, thus enabling the Association to support its customers, while creating a sustainable business model. Jessica has a Bachelor Degree in engineering and over 20 years of experience in the corporate world ranging from sales and marketing to business and product development. “As an engineer I love understanding technology and as a business developer I love converting that knowledge into the benefits that these technologies have to offer to its end-users”, says Jessica van Heck.

Free-form micro-optics is offering miniaturized solutions that open up more applications with better performance at lower costs. It will drive the new product developments in industries such as automotive lighting, AR/VR applications, consumer electronics, imagers & displays, healthcare applications, transportation and other lighting applications. “Hiring Jessica van Heck as our new Head of Business & Sales was the final step to have a fully operational front office, the backbone of the future business of PHABULOuS”, says Dr. Rolando Ferrini, Managing Director of the PHABULOuS Pilot Line Association. “With this hiring the Association is strengthening its offer by adding top level business intelligence and sales force, which will be of paramount importance to serve customers while helping them to bring new and more performing products on the market. Thus, we encourage companies interested in free-form micro-optical components to contact us at”.

The PHABULOuS Pilot Line Association is ready to:
• offer services for the design and manufacturing of free-form micro-optics solutions;
• promote advanced photonics technologies and solutions and offer a single-entry point (one-stop shop) in order to facilitate the access to a comprehensive value chain covering the full production chain;
• foster the growth and represent the European eco-system for free-form micro-optics.

Companies interested in the services of the PHABULOuS Pilot Line can contact Jessica van Heck directly at More information can also be found at

PHABULOuS Pilot Line Assocation
Rue Jaquet-Droz 1
2000 Neuchâtel
general inquiries:
press inquiries:

PHABULOuS is the European one-stop shop for the manufacturing of free-form micro-optics offering accelerated innovation & production cycles from prototypes to piloting and large volume production.

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