Global Fitness Tracker Market | Expected to Reach USD 91.98 billion (at CAGR of 15.2%) | COVID-19 Impact Covered | Forecast Period 2021-2027
Major Fitness Tracker Market Key players covered in the report include:
• Gramin Ltd (Kansas, United States)
• Apple Inc (California, United States)
• Fitbit, Inc. (California, United States)
• Pebble Technology Corp (California, United States)
• (Suwon-si, South Korea)
• Google Inc. (California, United States)
• Xiaomi Technology Co., Ltd. (Beijing, China)
• Jawbone (California, United States)
• Nike (Oregon, United States)
• Other Players
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Our research methodology is robust and includes data triangulation based on bottom-up and top-down approaches. We validated the approximate market number with the help of primary research. Secondary research was conducted to find out detailed information about mergers and acquisitions, collaborations, joint ventures, and agreements. At the same time, we have derived significant information about the market dynamics associated with growth drivers, trends, and obstacles.
It offers figurative estimations for upcoming years on the basis of the recent developments and historic data. For gathering information and estimating revenue for all segments, researchers have used top-down and bottom-up approaches. On the basis of data collected from primary and secondary research and trusted data sources the report will help both existing and new aspirants for market to figure out and study the market’s needs, market size, and competition.
Fitness Tracker Market Analysis 2021:
Sedentary Lifestyle of People to Spur Market Demand
The growing health issues such as obesity, lack of sleep, diabetes, and others because of the present deskbound generation will simultaneously create lucrative opportunities for the market during the forecast period. The growing emphasis on health and fitness to prevent major health conditions is expected to bode well for the market. The rising awareness about the importance of a healthy lifestyle will subsequently fuel the demand for fitness products, thus enabling the growth of the market. Additionally, an escalation in gym-goers and fitness enthusiasts has potentially spurred lucrative opportunities for the market.
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Surging Obese Population to Aid Expansion in Europe
The market size in North America stood at USD 14.57 billion in 2019 and is expected to account for the largest share during the forecast period. The growth in the region is attributed to the growing health issues such as chronic diseases among the general population. Europe is expected to witness a substantial growth rate during the forecast period due to the growing obesity in the region. The market in Asia Pacific is expected to rise tremendously in the foreseeable future due to the growing adoption of tracking devices among the young population in countries such as Japan, China, and India. India accounts for 60% of the young people in Asia Pacific.
Preference for Fitness During Pandemic to Positively Sway Market
The occurrence of COVID-19 has caused disturbance to the business of fitness trackers because of the interruption triggered in manufacturing, production, shipment, and sales of these products. However, the ongoing development of technologically advanced products by OEMs will cater to the demand for fitness amid the coronavirus epidemic. For Instance, Fitbit announced the launch of an innovative tracker, Fitbit Charge 4. The new device will assist and offer support to customers at home during this time. Moreover, Fitbit is also providing a free 90-day trial and access to premium content, thus leading to more premium subscribers.
Similarly, the growing demand for fitness products during COVID-19 will improve sales of fitness trackers through online mediums, hence boosting the market. Besides, the enormous
October 2019: Fitbit signed a partnership agreement with Bristol-Myers Squibb-Pfizer alliance to address gaps in atrial fibrillation detection to accelerate diagnosis.
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Table of Content:
o Research Scope
o Market Segmentation
o Research Methodology
o Définitions and Assumptions
• Executive Summary
• Market Dynamics
o Market Drivers
o Market Restraints
o Market Opportunities
• Key Insights
o Key Industry Trends
o New Product Launch
o Technological Advancements in Fitness Tracker Market
o Key Industry Development (Mergers, Acquisitions, and Partnerships, etc.)
o Impact of COVID-19 on the Fitness Tracker Market
• Global Fitness Tracker Market Analysis, Insights and Forecast, 2016-2027
o Key Findings / Summary
o Market Analysis, Insights and Forecast – By Device Type
o Market Analysis, Insights and Forecast – By Application
Heart Rate Tracking
o Market Analysis, Insights and Forecast – By Distribution Channel
o Market Analysis, Insights and Forecast – By Country
Middle East & Africa
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