Apeejay organizes Annual Lecture on 'Phenomenon of Social Media and its relationship with the Brand'

Apeejay organizes Annual Lecture on 'Phenomenon of Social Media and its relationship with the Brand'
New Delhi, 15th September, 2012: Apeejay School of Management & Apeejay Institute of Mass Communication on Thursday jointly organized an annual lecture on 'Phenomenon of Social Media and its relationship with the Brand' at Apeejay Campus in Dwarka. The lecture was delivered by Mr.Santosh Desai, Marketing Guru, Author& Columnist, MD & CEO, Future Brands India Pvt Ltd.This was an effort to equip the students with the latest tactics of Social Media with an emphasis on Digital Media.
Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication & Dr.DeepankarChakrabarti, Dean, Apeejay School of Management, were also present at the occasion.
Giving his views on the ‘Phenomenon of Social Media and its relationship with the brand’, Mr.Santosh Desai said, “Social Media is a dominant medium and when the dominant medium changes, the world automatically changes. Social media can neither be avoided nor be tamed.”
Emphasising the power of social media in the contemporary times, Mr. Desai further opined, “Social Media allows our thoughts to become immortal. In the field of social media, everybody plays the role of content creator but in actual terms it is about what people are really interested in. Mass will only rely on those information which arrests their attention. This is why, ideas are considered important in social media. Hence, social media is a revolution; it lends democratization to the masses by giving them voice
Talking about the brands, Mr. Desai quipped, "Brand is what a brand does. Brands are no more nouns now but are considered as verbs. Brands, therefore, need to stick to their promise and thereby perform.”
Concluding the Lecture session, Prof Ashok Ogra, Director, Apeejay Institute of Mass Communication, announced that the institute will arrange such lectures of relevance by prominent personalities on a monthly basis. The next lecture will be held in September end by Mr. L.V. Krishnan, CEO TAM Media Research on 'TRP Rating Controversies'.

About Apeejay Education Society
Founded in 1967 by Dr. Stya Paul, illustrious industrialist, educationist and philanthropist, the Apeejay Education Society (AES) stands out as one of the premier non-profit education groups in the country, well known for its commitment to its students and to quality education of global dimensions leading to man-making and nation-building. The prime objective of the Society has always been to educate the future leaders in every field, imparting not only relevant and timeless knowledge and skills, but also rooting its students in universal and humanistic values. AES comprises 13 schools and 16 institutions of higher learning across the country and Apeejay Stya University, India’s first Liberal Arts and Meta University, in Sohna, Delhi NCR.

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