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3 Birds Marketing Co-Founder Kristen Judd and CTO Chad Smith to Speak at Digital Dealer 13

09-18-2012 09:51 PM CET | IT, New Media & Software

Press release from: 3 Birds Marketing

3 Birds Marketing, an interactive digital marketing and technology firm serving the automotive industry, is pleased to announce that company co-founder Kristen Judd and Chief Technology Officer Chad Smith will appear as speakers at the 13th Digital Dealer Conference & Exposition, which is being held in Las Vegas on October 23-25, 2012. Their talk, titled “Data Do’s and Don’ts: How to maximize your dealership’s most valuable asset to sell and service more vehicles and increase service retention,” will take place at 10:00 a.m. on Thursday, October 25.

The session will give dealers a deeper understanding of their most valuable asset—their customer database—and provide actionable strategies for protecting, measuring, and maximizing this invaluable resource to increase monthly revenues from sales and service. Judd and Smith will speak to these issues from the perspective of both marketing and technology, respectively.

As co-founder and president of 3 Birds Marketing, Judd is well-versed in the ways dealers use—and often abuse—data. “Dealers would never dream of neglecting their on-the-lot inventory because its value is obvious,” Judd says. “Unfortunately, the same doesn’t always hold true for data—the biggest goldmine of all. From a marketing perspective, data is capable of telling you everything you need to know to start the right conversations in the right way and at the right time with the right customers. Doing your data homework allows you to reach consumers the way they want to be reached, saving you wasted time and effort and allowing you to intelligently identify and act on leads.”

Dealers will also learn to identify key sales and marketing metrics, set appropriate benchmarks, and measure growth meaningfully. Smith, who brings more than a decade of successful global IT consulting and engineering experience to his role at 3 Birds Marketing, has long staked his career on the power harnessing data. “Data-driven marketing is all about capturing, structuring, and leveraging the vast quantities of data most businesses generate on a daily basis to work smarter, not harder—and make more money in the process,” Smith remarked.

As veterans of the Digital Dealer conference, Judd and Smith are looking forward to the opportunity to connect with attendees and presenters in a way that fosters industry growth and innovation. Attendees are also encouraged to visit 3 Birds Marketing at booth #1209.

3 Birds Marketing, a technology-driven digital marketing agency based in Chapel Hill, North Carolina, partners with clients across the country to provide best-in-class technology, industry-leading creative, and strategic client services that maximize brand awareness and increase sales and retention opportunities. To find out more, visit or call us at (877) 285-1094.

3 Birds Marketing, 321 W. Rosemary Street, Suite 110, Chapel Hill, NC 27516

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