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Durable CORDURA® Fabrics Add Long-Lasting Performance to Dickies Trousers

09-18-2012 09:48 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: CORDURA® Brand

WICHITA, Kan. – September 13, 2012 – Dickies, a leading workwear manufacturer in the European workwear market since 1922, has adopted INVISTA’s CORDURA® Classic fabric in their Grafter Duo-Tone trousers. First adopted in their Eisenhower collection, Dickies has continued to develop new collections integrating durable, versatile and reliable CORDURA® fabrics to help provide long-lasting performance and enduring appeal.

The following Dickies products feature CORDURA® brand fabrics:

Eisenhower Multi-Pocket trousers: Designed for functional practicality, the multi-pocket design means, “there’s a place for everything and everything can be kept in its place,” said Maurice Morton, sales and marketing director at Dickies. With removable pockets, a choice of three standard leg lengths and five different colours, the Eisenhower trouser is available in 300 gsm weight. The trouser is reinforced with CORDURA® Classic fabric in high wear areas such as hammer loops, kneepads, and hem guards – transforming the most vulnerable parts of the garment into some of the strongest.

Grafter Duo-Tone trousers: Perceived as more of an all-rounder than the tool-friendly Eisenhower, the Grafter comes triple-stitched for exceptional performance. Available in 100 percent cotton in either 210 gsm or 290 gsm weights and equipped with reinforced CORDURA® Classic fabric kneepad pockets for added durability, the Grafter Duo-Tone trousers come in five different colours.

“CORDURA® Classic fabric is our legacy offering and our core business within the European workwear market,” said Tim Anson, European CORDURA® brand workwear manager. “As the market continuously evolves and the specific needs of the wearers change, we have worked in conjunction with authorised fabric producers to develop innovative fabrics such as CORDURA® Denim and CORDURA® NYCO fabrics, which provide a wide range of benefits for both garment manufacturers and wearers alike as well as stylish appeal to meet market demands.”

For more than 45 years, CORDURA® fabric has been recognised worldwide as the fabric of choice for manufacturers of industrial workwear. With a well-established reputation for toughness and durability, CORDURA® fabrics are designed to meet the ever-changing needs of individuals working in conditions that require an extra level of protection. Used widely throughout a range of industry sectors, from leisure to the military, CORDURA® fabrics are a natural choice for some of the world’s best-known workwear and performance gear manufacturers.

“Dickies is committed to producing hardwearing functional workwear that combine quality and value. With 90 years experience in workwear manufacturing, numerous workers have found Dickies to be a brand they can trust,” said Morton. ”Utilizing the best of both modern and traditional construction techniques, the Dickies range is made to last while numerous design features ensure the garments are practical and afford exceptional comfort. Consumers like to see that we are using branded fabrics such as CORDURA® fabric for durability and that we are being innovative and are constantly evolving with the technologies that are out there.“

With Dickies fast approaching their centenary year and the CORDURA® brand commemorating its 45th anniversary, both companies are celebrating milestones of performance and heritage. The collaboration between these legacy brands brings with it an exceptional combination of quality, performance and durability to today’s ever-changing workwear market.

To learn more about Dickies products featuring CORDURA® fabric technologies, please visit http://www.dickies.com/. To learn more about CORDURA® fabric technologies, please visit www.CORDURA.com.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook http://facebook.com/CORDURABrand, Twitter http://twitter.com/CORDURAbrand and YouTube http://youtube.com/CORDURAbrand.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

# # #

Elizabeth Romero
Howard, Merrell & Partners
8521 Six Forks Road
Raleigh, NC 27615

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