Global AI in Out-Of-Home (OOH) Advertising Market Expected to Grow at a CAGR of 11.22% during the Forecast Period (2021-2030)

Absolute Markets Insights has added a new statistical data titled as, AI in Out-Of-Home (OOH) Advertising market to its exhaustive database. It defines dynamic factors of the businesses to get comprehensive data for better understanding of the customers. The latest technologies and trends adopted by the high-tech industry are aimed at finding the right direction for the business. It is aggregated based on some key market segments (such as type, size, and end users).

Artificial intelligence helps advertising companies to make timely decisions based on data. In out of home advertising, AI is focused on providing personalized and interactive ad contents to customers. Personalization of ad contents not only makes the overall experience of the customers more entertaining and effective but also increases sales from the organization point of view. For instance, McDonald’s uses AI based personalized content in its store display window. The meals displayed on the window changes as per the age of the individual walking by, i.e. when a kid walks by, they see kids meals or happy meals whereas an adult passing by will see a burger or a salad along with an attractive coupon code offering a free shake if purchase made within the next 15 minutes.

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This is due to the continuous development of the entire region. The growing population of major countries in the Asia-Pacific region is expanding the company's customer base. The demand for customer loyalty, impressive and personalized advertising content is the main factor in the growth of the market in this region. In terms of technology, machine learning is expected to grow at a CAGR of 11.54% over the forecast period. This is because of the ability of the technology to analyze data accurately and to help in forming further strategies for the future.

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Some of the players operating in the AI in Out-Of-Home (OOH) Advertising Market are:

Adonmo Private Limited, Allgemeine Plakatgesellschaft AG, Ayudax, BellMedia, CAPTIVE MEDIA LTD, Captive Outdoor Media, Clear Channel Outdoor, Inc, Fairway Outdoor Advertising, JCDecaux SA, OUTFRONT Media Inc, and Toad.ai amongst others

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Segmentation of the AI in Out-Of-Home (OOH) Advertising Market Report:

By Technology
o Natural Language Processing
o Machine Learning
o Deep Learning
By Product
o Digital Billboard
o Mobile Network
o Transit
o Street Furniture
o Spectacular Billboard
o Others
By Application
o Dynamic Pricing
o Chatbot
o Recommendation
o Market Forecasting
o Programmatic Advertising
o Content Generation
o Data Analysis
By Industry Vertical
o Retail
o Automotive
o Fashion and Apparel
o Information Technology
o Banking, Financial Services and Insurance
o Tourism and Hospitality
o Media and Entertainment
o Food and Beverage
o Others

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