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Customer-Centric Project Management

09-12-2012 11:56 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Gower Publishing Ltd

This short guide explains what customer-centricity means in terms of how a company works and its importance for project performance; using tools and processes to guide customer-centric thinking will help to see the results of engagement and demonstrate how things can improve, even on difficult projects. The text provides a straightforward implementation guide to moving a business to a customer-centric way of working, using a model called Exceed, and provides some guidance for ensuring that customer-centricity is sustainable and supported in the organization. Customer-Centric Project Management is both a practical guide and a rigorous, well-researched text that draws on established models and uses the example of project implementation in a healthcare environment to demonstrate the impact of this significant way of thinking about value.

Adopting a customer-centric mindset and using the Exceed process to measure and monitor customer satisfaction will help move towards working with happier, more engaged stakeholders.

October 2012 Paperback 132 pages ISBN 978-1-4094-4312-4
Price £26.50/US$44.95
Available from Gower and Amazon

Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher

Susan White
Gower Publishing Ltd
Wey Court East
Union Road

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