The Europe outdoor hiking apparel market is likely to boost due to the growing demand for for sporting activities among the younger population, rising disposable incomes, and growing trend of fashion-approved sports apparel.

The Europe outdoor hiking apparel market size was valued at USD 9. billion in 2019 and projected to reach USD 11 billion by 2026, growing at a CAGR of 2% during the forecast period, 2020-2026 It is due to the surge in demand for sporting activities among the younger population, particularly millennial and high-income earners. Outdoor hiking apparel is more advanced than earlier, having material that can be lightweight, wind-resistant, and water-repellent, yet breathable and highly popular on social media, including Instagram. Further, the increasing inclination towards a fitness regime and healthy lifestyles & leisure activities will augment the growth of the Europe outdoor hiking apparel industry in the forecast periods.
Additionally, the increasing number of people traveling more to trek places due to the rising trend of adventure tourism is expected to foster the Europe outdoor hiking apparel market growth. The growth in the outdoor recreation industry owing to urban migration, shifting demographics, and heightened emphasis on healthy living will bolster the growth of Europe outdoor hiking apparel market share in the coming years. Moreover, the growing impact of social media trends and increasing attraction towards heavy-duty boots and market players are using social media platforms to attract consumers will stimulate the market share. Furthermore, the shifting focus of consumers towards adopting a healthy lifestyle and growing women consumer participation in hiking activities will accelerate the growth of the Europe outdoor hiking apparel industry.

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Product Overview in the Europe Outdoor Hiking Apparel Market

Based on the product, the Europe outdoor hiking apparel market is segregated into underwear, tanks, sleeve tops, pants & leggings, jackets, socks, and others. The jackets segment is estimated to witness the highest growth over the analysis timeframe. It is due to the growing trend of hiking in style coupled with the wide availability of comfortable, durable weight & cost. Besides, the increasing number of consumers participating in hiking activities and the growing participation of women hikers drive the market growth.

Activity Overview in the Europe Outdoor Hiking Apparel Market

Based on the activity, the Europe outdoor hiking apparel market is categorized into hiking, trekking, biking, e-bike, snow sports, and others. The hiking segment held for a significant market share in 2019 and will witness to gain maximum market revenue by 2026. It is attributable to the increasing trend of adventure tourism, growing consumer attraction towards different outdoor sports, and increasing popularity of outdoor activities among young people across the region.

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End-user Overview in the Europe Outdoor Hiking Apparel Market

Based on the end-user, the Europe outdoor hiking apparel market is classified into men, women, and kids. The men segment is expected to be the highest revenue share for outdoor hiking apparel healthcare during the forecast period. The segment's growth is primarily attributed to the higher participation of men in trail sports, which includes hiking.

Distribution Channel Overview in the Europe Outdoor Hiking Apparel Market

Based on the distribution channel, the Europe outdoor hiking apparel market is segmented offline and online. Furthermore, the offline segment is divided into specialty stores, retail store, and others. The offline segment will dominate the Europe outdoor hiking apparel market by 2026. Due to the increasing number of sports retail outlets and shopping from offline stores, it allows customers to get benefitted from salesperson service and get more knowledge about which product would be the best as per their requirements.

Country Overview in the Europe Outdoor Hiking Apparel Market

By country, the Europe outdoor hiking apparel market segmented into Germany, UK, France, Italy, Austria, Spain, Netherlands, Russia, Switzerland, Sweden, Czech Republic, Greece, Portugal, Turkey, Finland and rest of Europe. Germany is estimated to project considerable growth over 2020-2026. This is due to the increasing awareness of this outdoor sports activity and the growing high purchasing power of consumers.

Europe Outdoor Hiking Apparel Market: Competitive Landscape
Companies such as Amer Sports, Helly Hansen, IceBreaker, Jottnar, KÜHL, La Sportiva, Mishmi Takin, Jottnar and TATONKA are the key players in the Europe outdoor hiking apparel market.

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