Automotive Head Up-Display (HUD) Market | MarketsandMarkets
The market is driven by increased customer awareness about road and vehicle safety, demand for improved consumer experience in vehicles, and high growth in the luxury and high-end cars segments, mainly in the emerging markets.
Some of the leading manufacturers and suppliers of the automotive HUD market are Bosch (Germany), Continental (Germany), Denso (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan), Yazaki (Japan), and others.
The automotive HUD market in Europe is estimated to be the largest in the year 2020, by value. The market growth in the region can be attributed to the high luxury vehicle production capabilities coupled with the presence of leading HUD manufacturers such as Bosch and Continental. Further, increasing purchasing power and high demand for luxury and convenience features will propel the growth of the market in this region. Increased production levels of automobiles, high adoption of advanced technologies in automotive electronics, and rapid progress of semi-autonomous and autonomous vehicles are also expected to boost the demand for automotive HUD in this region.
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The report segments the Automotive HUD market by dimension type into 2-D and 3-D categories. Most of the vehicles are using 2-D projection at present, but with changing high-end technology, the 3-D projection has emerged as an improved projecting alternative. A 2-D representation can be supportive of fast perception because the shape of the object has an easy symbolic style. Traditional 2-D HUD projects information at a certain distance away from the driver. The increasing focus of OEMs towards volume adoption of combiner HUDs in mid-segment will propel the 2-D HUD market.
The report segments automotive Head-Up-Display (HUD) market by type into the windshield and combiner HUD. The windshield HUD segment is estimated to hold the largest market share during the forecast period owing to its preference by OEMs. In addition, this type of HUD integrates multiple functions, provides higher resolution and better visuals, and can also be used for augmented reality HUD. However, the price of the windshield HUD is higher than that of the combiner HUD. Combiner HUDs are preferred in mid-segment vehicles because of their cost-effectiveness and offer cost-effective systems with a compact field of view and limited colour definition. The combiner HUD segment is projected to grow at the highest CAGR of 44.8% during the forecasted period.
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The report segments the automotive HUD market by vehicle class into economic, mid-segment, and luxury. The luxury car segment is estimated to be the largest segment of the automotive HUD market during the forecast period. The leading vehicle manufacturers introduced their innovative and advanced features in this segment to stand out from the rest, which eventually fuels the growth of this segment. The mid-segment car market is projected to register the fastest growth. The growth of this segment can be attributed to the use of combiner HUDs, which provide enhanced optical quality and increased brightness on a smaller display placed on the dashboard. This technology helps to meet compact space requirements, which in turn increases its adoption by OEMs.
The report segments the automotive HUD market by sales channel into OEM and aftermarket. Major Tier 1 HUD manufacturers have innovative HUD offerings and strong OEM partnerships. For instance, Continental offers scalable HUD solutions for different models and markets. It delivers individual/customized solutions to the OEMs. More customized HUD solutions would encourage OEMs to adopt HUDs in more vehicle models in the coming years. Aftermarket head-up displays are inexpensive compared to OEM-offered HUDs. Aftermarket HUDs can be installed in any vehicle and offer good visibility.
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