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Baron Philippe de Rothschild Wines Are on Their Way to Russia

08-03-2021 05:36 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Roust

Baron Philippe de Rothschild Wines Are on Their Way to Russia

Roust Group, the largest producer and distributor of alcoholic beverages in Central and Eastern Europe, and famous French wine company Baron Philippe de Rothschild have formed a mutually beneficial distribution partnership.

As part of the agreement, Roust Group will exclusively distribute and provide marketing support for 3 ranges of Baron Philippe de Rothschild wines: Mouton Cadet, Baron Philippe de Rothschild Bordeaux and Baron Philippe de Rothschild Pays d’Oc.

Véronique Hombroekx, Deputy Managing Director of Baron Philippe de Rothschild SA said: “We are delighted with this new partnership with Roust Group that will give a new dynamism for Mouton Cadet on this key market, and, I am convinced, will allow Russian consumers to rediscover Mouton Cadet.”

Ivan Alferov, Managing Director of the International Agency Brands Business at Roust said: “The still wines market in Russia showing the steady growth has the highest potential for development, and I am confident that Baron Philippe de Rothschild wines will be appreciated by consumers at their true value and show excellent sales dynamics due to the unique experience of our company”.

Roust Group is one of the largest alcoholic beverages distributors in Russia. In the 1st quarter of 2021 the wine area of Roust’s business showed a clear positive trend with the growth of wine sales increasing by 52% vs the same period of the previous year. French wines are one of the most popular wines categories of Russian consumers; according to customs statistics they are in TOP 5 of imported wines in 2020. This segment is also one of the growth drivers in the wine category in national chains, at the end of 2020 it is counted among the TOP 3 countries in the imported wines category in Russia while showing a double-digit sales growth of +16% with the premium French vines growth reaching 20% vs 2019.

Baron Philippe de Rothschild created Mouton Cadet in 1930 in order to bring the richness of the prestigious Bordeaux terroir to a wider audience. The brand has since become a symbol of the Bordeaux wine region. For 90 years now, Mouton Cadet has demonstrated mastery of the trademark Bordeaux art of blending, with the primary objective of obtaining the best expression of terroirs. Mouton Cadet also owes its quality to its 250 partner winegrowers and 7 winemakers, who work hand in hand from pruning the vines to the end of the vinification process to offer a wine that expresses all the richness of the Bordeaux terroirs.

Mouton Cadet wines have won international recognition and many prestigious awards, including the medals of Mundus Vini, Decanter World Wine Awards, International W&S Competition, Concours Mondial de Bruxelles and many others. Today the company’s products are exported to more than 120 countries around the world.

Novoorlovskaya Street 5
Moscow 119633 Russia
+7 (495) 777-1-777

About Roust
Roust is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 35 mln 9l cases sold annually in more than 85 markets. Roust owns production facilities and distribution centres across Poland, Russia and Italy. Roust’s extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament, Talka, the authentic Polish vodka Żubrówka and the first Italian sparkling wine Gancia. Roust Group's Founder and Chairman of the Board of Directors is Roustam Tariko.

About Mouton Cadet
Baron Philippe de Rothschild, the younger son of the family (cadet in French) and then owner of Château Mouton Rothschild, wanted to bring the richness of the prestigious Bordeaux terroir to a wider audience and created Mouton Cadet in 1930.

Today, Mouton Cadet is the leading Bordeaux wine brand with a range spanning 10 Bordeaux appellations, each one expressing the art of blending as practiced by Baron Philippe de Rothschild’s winemakers. Together with nearly 250 partner winegrowers, they apply their expertise to 1,500 hectares of vines, selecting the best parcels in the highest quality terroirs in order to give Mouton Cadet its distinctive style.

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