GURU Organic Energy Corp Expand Its Presence in the Yerba Mate Market with Launch of GURU Yerba Mate in the U.S. Market

Yerba Mate is also known as yerbamate, or manzanita. It is an exotic succulent plant from the wax family that grows best in the Andes Mountains in South America. The plant has a long tradition of use in the production of exotic handicrafts, including pottery and jewelry. Many people today use the resin from this plant for making natural soaps, candles, bath soaps, and other aromatherapy products. Yerba Mate is a yellowish purple flowering perennial herb that grows up to two feet tall. The light green foliage of this plant makes it easy to identify because it has white blooms, a deep green stem, and large white bell peppers that resemble peanuts. Some of its most popular uses include an ingredient in making soap, teas, incense, and even flavored chewing gums.

1. In May 2021, GURU Organic Energy Corp. Canada’s organic energy drink brand has announce the imminent launch of GURU Yerba Mate in the U.S. market
2. In January 2020, Wild Kombucha has launched a new product line with two blends: Icaro Yerba Mate´ Original and Icaro Yerba Mate´ Hibiscus. These new blends expand their shelf offerings from kombucha into the tea category
3. In September 2020, Vessl, Inc. has announced the introduction of three new flavors of its ready-to-drink bottled tea brand Tea of a Kind™ including Mango Yerba Mate, Prickly Pear Yerba Mate, and Blackberry Basil Yerba Mate
4. In May 2021, Coca-Cola-owned tea brand Honest Tea has expanded its ready-to-drink portfolio with a new line of caffeinated yerba mate beverages.

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Yerba Mate Market is segmented as below:
Distribution Channel
Offline
Online

Geographic Landscape
APAC
Europe
MEA
North America
South America

List of Top Manufacturers/Key-players of Yerba Mate market forecast (2020 - 2025): -
Las Marías
Amanda
Andresito
Molinos
Canarias
La Tranquera
Playadito

Growing demand for yerba mate owing to its health benefits and new product launches is fueling growth of the Yerba mate market. For instance, in 2018, Danone-owned STok Coffee launched a new range of cold beverages including protein cold brew coffee and yerba mate cold brew tea in multi-serve and single-serve formats. Moreover, increasing application in food & beverages, dietary supplements, cosmetics & personal care, and functional food products is expected to foster growth of the market. On the other hand, side effects associated with the consumption of yerba mate are expected to hinder growth of the market.

North America is expected to hold a dominant position in the global Yerba mate market owing to the increasing consumption of tea in the region. According to the Tea Association, in 2019, Americans consumed over 84 billion servings of tea or more than 3.8 billion gallons. About 84% of all tea consumed was black tea, 15% was green tea, and the small remaining amount was oolong, white and dark tea.

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