openPR Logo
Press release

Dreams by Sanita Launches Integrated Marketing Campaign to Support Lebanese NGOs

09-11-2012 06:14 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Sanita

Dreams launches ‘Deyman Bifikirna’ (Always in Our Thoughts) online and offline integrated campaign on 27 August 2012 to help Lebanese NGOs.

Dreams launches ‘Deyman Bifikirna’ (Always in Our Thoughts) online and offline integrated campaign. The campaign, starting on 27 August 2012, aims to support Lebanese non-governmental organizations (NGOs), donate to their causes, and raise awareness. Dreams is a brand of facial and toilet tissue manufactured by Sanita, a member company of the multinational INDEVCO Group.

Dreams ‘Deyman Bifikirna’ encourages customers and Facebook fans to help support eight NGOs, by participating in the online and offline campaigns. The integrated campaign consists of an online Facebook and offline product-based campaign.

Dreams ‘Deyman Bifikirna’ Online Campaign

Dreams Facebook Fans can participate in the ‘Deyman Bifikirna’ Facebook campaign by clicking ‘DONATE’ for one of the eight Lebanese NGOs they wish to help. Dreams will donate $1000 by the end of the online campaign to the NGO with the highest number of clicks. The campaign will run from 27 August - 27 September 2012.

Each fan can only vote once and support one of the listed NGOs throughout the duration of the online campaign. Fans, however, can encourage friends to participate by sharing and inviting.

How to Support an NGO on Dreams Facebook Fan Page:

1. “Like” Dreams Facebook Fan Page
2. Fill out the registration form
3. Click ‘DONATE’ to support one of the 8 NGOs of your choice
4. Share the cause on your wall
5. Invite & inspire the largest number of friends to support the cause

Participating Facebook fans receive a printed certificate from Sanita and the participating NGO, as well as a Donor’s Badge on their Facebook wall based on the number of invited friends who join the cause:

• Platinum Donor: 91 - More
• Gold Donor: 61 - 90 friends
• Silver Donor: 31 - 60 friends
• Bronze Donor: 1 - 30 friends

Read Dreams ‘Deyman Bifikirna’ Campaign Condition

Dreams ‘Deyman Bifikirna’ Offline Campaign

Customers of Dreams facial and toilet tissue products will find a coupon, representing a dollar amount, with every purchase. The coupon, available inside the package, lists all 8 NGO names from which customers can choose. Customers check next to NGO of choice and submit the coupon to help raise money for the cause.

Every 3 months, Dreams will provide each of the 8 NGOs the dollar value corresponding to the combined amount collected from coupons filled. At the end of the promotion, which will run for a period of one year, Dreams will match the cumulative amount collected by the NGO with the largest coupon donations, thus doubling the amount collected.

About Dreams by Sanita

Dreams is a leading brand of facial and toilet tissue in the Middle East, manufactured by Sanita plant in Halat, Lebanon. The brand includes: Dreams Classic, Dreams Mix, Dreams Car, Dreams Cubic, Dreams Kids and Dreams Toilet.

Online Communications
INDEVCO Group
+961-9 -209 100
ocu@indevcogroup.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Dreams by Sanita Launches Integrated Marketing Campaign to Support Lebanese NGOs here

News-ID: 234162 • Views: 1753

More Releases from Sanita

Freshdays by Sanita Launches Part 2 of ‘Are You Sporty Enough? Keep on Playing …
Freshdays, a brand of pantyliners by Sanita, launches ‘Are You Sporty Enough? Keep on Playing’ contest, running from 6 September – 6 October 2012. The online campaign gives Freshdays Facebook fans a chance to win one of eight prizes of $500 each. Facebook fans can enter the weekly draw by correctly answering the daily sporty question, as well as by uploading their personal sporty pictures. Furthermore, players can maximize
08-17-2011 | Health & Medicine
Sanita
Private by Sanita Runs ‘Private Song’ Contest in Lebanon
(Halat, Lebanon) 16 August 2011 - Private by Sanita is running in Lebanon the ‘Private Song’ contest, an online and offline song guessing and singing game through August 2011. Sanita, leading consumer disposables manufacturer in Lebanon and the Middle East, is a member of INDEVCO Group’s Consumer Products Division. Launched by Private, brand of feminine hygiene products, ‘Private Song’ contest is a 2-part game for all women in Lebanon, aged 13+.
Private by Sanita Announces 'Passionate by Nature' Online Contest Winners
(Halat, Lebanon) Lebanese consumer hygiene disposables manufacturer, Sanita, member of INDEVCO Group, announces the 20 winners of the Private 'Passionate by Nature' online contest. Private ‘Passionate By Nature’ Online Contest Private ‘Passionate by Nature’ campaign, which ran from 5 - 31 January 2011, was a tribute to the true essence of women. “Passionate By Nature” concept was derived from the fact that the essence of a women is a combination of
Sanita Launches Serv-U Brand at Lebanese Supermarkets
(Halat, Lebanon) 8 February 2011 - Consumer disposables manufacturer, Sanita, introduces its new Serv-U line of office disposable products available at supermarkets across Lebanon. Sanita is a member of INDEVCO Consumer Products, a division of the multinational INDEVCO Group. Sanita Serv-U brand offers hygiene disposable products commonly used in offices, clinics and other business locations to small-to-medium size companies in Lebanon. The brand is comprised of four portfolios: Serv-U ‘Eco-Friendly’ Portfolio 100% recycled

All 5 Releases


More Releases for Dreams

Dreams Go Online This Festive Season With MaxSolz
We are MaxSolz a bunch of techies with an extremely passionate heart to deliver the best. Our expertise range from Website Development to Digital Marketing, Hosting Solutions to Customized Portal Development and from Woo-Commerce to Magento we have it all. We are offering a 40 % discount on some of our services this Festive Season. Get your own Online Store @ INR 7999/- and Website @ INR 2999/- MaxSolz is a
Dreams Come True at New Park
Purchasing a new home is the most important decision of life and therefore, needs consideration carefully. There are a number of factors that impact the decision, such as the location, budget, legal issues involved, construction quality and much more. The needs of a buyer to consider the resale value of the property before making an investment, as putting money in real estate is the most significant investment. Often, real estate
Dreams Come True Here at New Park
For new homes in Montgomery, there is no better place than New Park. With phase one almost sold out, phase two is underway with beautiful home sites and a selection of livable, beautiful and affordable home designs by the premier home builders in Montgomery. New Park offers the area’s largest and most impressive portfolio of new homes with exciting home styles never before seen. Or, you can bring your own
University of Westminster - Towards realizing your dreams
As the world becomes a global village and there is an increasing emphasis on global education, a certified degree from a reputed and recognized international university helps students enhance their credentials and go in the direction of their dreams. There are various universities and educational institutes that work towards offering quality and global education to students. The educational institute of repute and recognition, University of Westminster endeavors to offer excellent
01-26-2012 | Science & Education
ISBR
ISBR – Achieve Your Dreams!!
One of the most eminent management institutes in Bangalore, ISBR imparts quality education with a broad perspective and holistic approach. India has various business schools spread across various parts of the country. Bangalore is one of the cities that provide ample opportunities in the educational as well as professional sectors. India is truly one of the cities that provide world class education. It attracts students from all parts of
New Novel Uncovers What Dreams Mean
A recently released novel delves into what dreams mean and explains how to find this out personally. Non-fiction self-help author Dr. Robert C. Worstell explores lucid dreaming and dream control through his novel, "The Dreamer Dreamed."Available soon to major online and brick-and-mortar bookstores, this 368-page pocket-paperback is also available as both PDF and epub downloads. December 09, 2010 - Mexico, Missouri -- What do dreams mean? Really? Most people wonder about