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Dreams by Sanita Launches Integrated Marketing Campaign to Support Lebanese NGOs

09-11-2012 06:14 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Sanita

Dreams launches ‘Deyman Bifikirna’ (Always in Our Thoughts) online and offline integrated campaign on 27 August 2012 to help Lebanese NGOs.

Dreams launches ‘Deyman Bifikirna’ (Always in Our Thoughts) online and offline integrated campaign. The campaign, starting on 27 August 2012, aims to support Lebanese non-governmental organizations (NGOs), donate to their causes, and raise awareness. Dreams is a brand of facial and toilet tissue manufactured by Sanita, a member company of the multinational INDEVCO Group.

Dreams ‘Deyman Bifikirna’ encourages customers and Facebook fans to help support eight NGOs, by participating in the online and offline campaigns. The integrated campaign consists of an online Facebook and offline product-based campaign.

Dreams ‘Deyman Bifikirna’ Online Campaign

Dreams Facebook Fans can participate in the ‘Deyman Bifikirna’ Facebook campaign by clicking ‘DONATE’ for one of the eight Lebanese NGOs they wish to help. Dreams will donate $1000 by the end of the online campaign to the NGO with the highest number of clicks. The campaign will run from 27 August - 27 September 2012.

Each fan can only vote once and support one of the listed NGOs throughout the duration of the online campaign. Fans, however, can encourage friends to participate by sharing and inviting.

How to Support an NGO on Dreams Facebook Fan Page:

1. “Like” Dreams Facebook Fan Page
2. Fill out the registration form
3. Click ‘DONATE’ to support one of the 8 NGOs of your choice
4. Share the cause on your wall
5. Invite & inspire the largest number of friends to support the cause

Participating Facebook fans receive a printed certificate from Sanita and the participating NGO, as well as a Donor’s Badge on their Facebook wall based on the number of invited friends who join the cause:

• Platinum Donor: 91 - More
• Gold Donor: 61 - 90 friends
• Silver Donor: 31 - 60 friends
• Bronze Donor: 1 - 30 friends

Read Dreams ‘Deyman Bifikirna’ Campaign Condition

Dreams ‘Deyman Bifikirna’ Offline Campaign

Customers of Dreams facial and toilet tissue products will find a coupon, representing a dollar amount, with every purchase. The coupon, available inside the package, lists all 8 NGO names from which customers can choose. Customers check next to NGO of choice and submit the coupon to help raise money for the cause.

Every 3 months, Dreams will provide each of the 8 NGOs the dollar value corresponding to the combined amount collected from coupons filled. At the end of the promotion, which will run for a period of one year, Dreams will match the cumulative amount collected by the NGO with the largest coupon donations, thus doubling the amount collected.

About Dreams by Sanita

Dreams is a leading brand of facial and toilet tissue in the Middle East, manufactured by Sanita plant in Halat, Lebanon. The brand includes: Dreams Classic, Dreams Mix, Dreams Car, Dreams Cubic, Dreams Kids and Dreams Toilet.

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