Denim Market Size, Key Trends And Opportunity Areas by Leading Players | Levi Strauss & Co., The Gap Inc., VF Corporation, H & M Hennes & Mauritz AB

The global denim market is predicted to generate a revenue of $79.2 billion in 2023, increasing from $56.1 billion in 2017, progressing at a 5.8% CAGR during the forecast period (2018–2023), as per a research conducted by P&S Intelligence. The worldwide growth in the e-commerce industry and transformation of the Asian retail clothing industry are the major driving factors of the market. In terms of segment, the market is divided into premium, standard, and mass market.

Among all these, the premium division is expected to register the highest CAGR during the forecast period, owing to rapid westernization, increasing number of high-net-worth individuals, and growing upper-middle-class population around the world. On the basis of consumer type, the market is classified into children, men, and women, out of which, the men classification dominated the market in 2017. Men are creating increasing demand for casual and rugged-material clothing. They wear denim clothing for several purposes, including everyday life, parties, and work.

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Geographically, the denim market was dominated by North America during the historical period (2013–2017). The increasing disposable income, rising demand for superior-quality clothing, and growing promotion of denimwear by celebrities are the major factors driving the growth of the regional domain. The Asia-Pacific region is expected to register the highest CAGR during the forecast period, because of urbanization, rising disposable income, enhancements in the manufacturing process, improving living standards, and growing population of working class in the region.

A major trend being witnessed in the denim market is the shifting focus of consumers towards cropped, distressed, and patched jeans. People around the world are increasingly demanding trending jeans, such as jeans with cropped hems, two-tone jeans, boyfriend jeans, and skinny jeans. The popularity these products is majorly increasing among the younger generation, which can be ascribed to their inclination towards casual look. Moreover, the demand for decorative denims that have details including laces, patches, and embroidery is also expected to result in the growth of the market.

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In conclusion, the market is growing due to the improvements in organized retail and introduction of innovative solutions.

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