Brown Sugar Market | Imperial Sugar Company, Shree Renuka Sugars Limited, Südzucker AG, Nordzucker Holding AG

Brown sugar also called as soft sugar is a granulated white sugar combined with pure cane molasses. The common brown sugar is produced from sugar cane or beet. The molasses amount decides the shade of the sugar in light or dark brown. The light brown sugar has around 3.5% of molasses by weight and the dark brown sugar has around 6.5% of molasses and yields deeper color and flavoring. India is one of the world’s largest producer of sugar cane. According to the United States Department of Agriculture (USDA), India’s sugarcane production in 2016/2017 was 309.98 MMT (million metric tons), which is expected to increase by 15% to 330 MMT by 2017/2018.

The global brown sugar market is majorly driven by the growing food & beverages industry in the past decades and is anticipated to grow rapidly over the forecast period. Furthermore, the bakery industry is the largest consumer of brown sugar, owing to increasing demand for bakery products. According to Germany Trade and Invest, in 2015, Germany led the European bread market with annual per household consumption of 62.4 kg, which is the highest among all the other nations in Europe and thereby, a high utilization of brown sugar for the manufacture of breads is projected in this region.

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Global Brown Sugar Market Taxonomy

Global Brown Sugar market is segmented into:

By Product Type

Light Brown
Dark Brown

By Form

Granule
Powder
Liquid

By Application

Bakery
Dairy
Beverages
Others

Bakery Industry is accounted to be the major contributor of the global brown sugar market, owing to increasing demand for bakery products such as breads, biscuits, cakes, and others. According to American Bakers Association, the U.S. bakery industry accounts for US$ 311 billion in the total economic output of the economy or 2.1% of GDP since the last couple of years. Furthermore, high consumption of dairy products is likely to fuel the brown sugar market worldwide.

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Brown Sugar Market Key Developments:

In May 2015, Tereos, a sugar manufacturer specialized in processing sugar beet, sugar cane and cereals, acquired UK based sugar company Napier Brown Sugar Limited from Real Good Food plc in a deal worth US$ 43.69 million. Napier Brown Sugar is a leading supplier of brown sugar in UK and therefore this acquisition of Napier is expected to strengthen Tereos positions in UK and Europe.

In September 2015, Murugappa Group, India’s one of the leading producer of a range of sugar products launched new ‘Parry’s Amrit’ sugar. This is 100% original cane sugar which is semi processed, and is light brown in color, having characteristic aroma of sugarcane juice.

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