Taking Technology to the Market
Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help understanding of the key success factors for overcoming a range of marketing challenges and provide the tools to put specific programmes into action quickly and effectively.
September 2012 180 pages ISBN 978-1-4094-3595-2
Available from Gower and Amazon
Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.
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GU9 7PT UK
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