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Taking Technology to the Market

09-11-2012 05:58 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Gower Publishing Ltd

Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help improve the chances of developing a winning marketing programme by providing essential steps to success and insight into best practice.

Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help understanding of the key success factors for overcoming a range of marketing challenges and provide the tools to put specific programmes into action quickly and effectively.

September 2012 180 pages ISBN 978-1-4094-3595-2
Price £55.00/US$99.95
Available from Gower and Amazon

Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.

Susan White
Gower Publishing Ltd
Wey Court East
Union Road
Farnham
GU9 7PT UK

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