Social Media Advertising Market Top Key Players – Facebook, Instagram, Twitter, LinkedIn, Microsoft, Youtube, Tik Tok, Pinterest, Snapchat, Tencent Corp

The global market for Social Media Advertising estimated at US $xx Billion in the year 2020, is projected to reach a revised size of US $xx Billion by 2025, growing at a CAGR of xx% over the period 2020-2025.

The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Global social media ad spends increased by 56.4% in the third quarter versus the three months previous, taking average spend close to double that recorded during the pandemic through of late March.

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GLOBAL SOCIAL MEDIA ADVERTISING MARKET DRIVERS

The global competition continues to affect the profit margins, and companies are constantly on the lookout for solutions to reduce their expenses. Companies need to integrate the demographic, competitive, and business information, along with the customer’s data, to find out the intricacies to outperform their competitors.

Social media analytics helps analyse unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability by targeting just the right person at the right time. Companies are essentially making use of social media analytics to improve their market presence and gain a competitive edge by effectively analysing the competition and customer behaviour from social media platforms.

GLOBAL SOCIAL MEDIA ADVERTISING MARKET SEGMENTATION

By Advertisement Type
• Search Ads
• Mobile Ads
• Banner Ads
• Classified Ads
• Digital Video Ads
• Others

By Device Type
• Mobile
• Personal computers or laptops

By End-use Industry
• Retail
• Automotive
• Entertainment
• Financial Services
• Telecom
• Consumer Goods
• Others

COVID-19 IMPACT AND SHARP RECOVERY

The global social media advertisement market is expected to grow from $xx billion in 2020 to $xx billion in 2025 at a compound annual growth rate (CAGR) of xx%. The growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing that has increased digital content consumption and advertisements for essentials and health and hygiene products over social media have increased.

50% of consumers increased their social media usage in the last six months. North America market was the largest market for social media advertisement in 2019. Asia Pacific is expected to be the fastest-growing market during the forecast period.

COMPETITIVE LANDSCAPE

Globally, over 3.6 billion people use social media everyday currently and the number is only projected to increase in the upcoming years. The top social media networks ranked by the number of active users are Facebook, YouTube, WhatsApp and Facebook Messenger.

All the major global players are in fierce competition to acquire market share and gain more users. There is a limit to time spent by an individual user on social media platforms.

COMPANIES PROFILED

Facebook
Instagram
Twitter
LinkedIn
Microsoft
Youtube
Tik Tok
Pinterest
Snapchat
Tencent Corp.

Read More Information: https://mobilityforesights.com/product/social-media-advertising-market/

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This release was published on openPR.