Are slow fashion brands charging high or are we used to low prices?

Is ethical fashion really expensive or are we just used to low quality products which are affordable? Consumers, mostly unaware and ignorant consumers, say that slow and ethical fashion is really expensive and they would prefer to buy from such brands if they charged less.

However, that's not the case. Fashion is ever-changing, which means people don't really care about good quality clothes, they just want clothes at a cheaper price so that they can stay fashionable without burning a hole in their pockets.

We are so used to cheap clothes that when a small brand actually charges us with the amount it usually takes to make a product, we call it "expensive", "catering to rich people", "elitist", and whatnot. When reality is quite different.

Pheeta, a slow fashion brand, based in Jaipur, makes suit sets for women. It is known to be a brand which makes their products by hand, with the help of truly talented and hardworking artisans. Be it block printing, hand painting, dyeing, everything is carried out by hand.

"We are actually a slow fashion brand, so it's not possible to make bulk quantities as the supply and number of skilled artisans is very limited. Slow fashion consumes a lot of skills. Only artists and specialized people can perform these tasks. Usually slow fashion products are hand made which is time consuming while fast fashion is completely machine made and cost effective which makes it easier to be manufactured at a faster pace", says Dheeraj Khatri, founder of Pheeta.

Slow fashion brands can ensure the high quality of their products, but producing in a large quantity is not an easy task. With limited artisans, it limits the work that can be done by them. Slow fashion not only takes the environment into consideration, but it's about equal wages and happy labours as well. The local artisans are provided with a livelihood which wouldn't have been possible, had Pheeta not noticed the urgency of the situation. Although slow fashion can be expensive, it's the only way which will ensure that we don't lose our culture and crafts.

"Our mood board is all about keeping our people happy. Our products are made by hand by our people so it is an important factor of the organization to make sure that people in our team are happy as well. These products would represent the mood of our people and happy people will do quality work which we believe would bring smiles on our customers as well", says Dheeraj Khatri.

What began with the intention to uplift the local talent during this pandemic, soon turned into a big hit. Pheeta has a large variety of options for you to choose from, be it printed dupatta, printed kurta, printed suit set with plain dupatta, plain suit sets, bandhej dupatta, and so much more. Their hand block printed suit set and hand painted dupatta has witnessed immense demand from women all over the country. Versatile, handmade suit sets in soft breathable fabrics and latest designs- you can find your next favorite outfit from their new collection!

Sitapura Industrial area , Jaipur – 302022
Email: info@pheeta.in
Phone: 9829842977

"Pheeta", was born from the creative minds of Mr. Bhagwan Khatri and his hardworking team. A brand in Jaipur, "Pheeta" makes suits for women as of now, but in the future, you can see them bringing more variety with lounge wear, dresses etc. The speciality of their brand is- it's handmade with true craftsmanship and the diversity in sizes without charging the fat tax, which has been a problem for real women with real problems all over the world.
Check out their page- https://www.instagram.com/pheeta_/ on Instagram.

If you would like more information about our brand, please visit our website https://pheeta.in

This release was published on openPR.