Press release
Making Virtual Raksha Bandhan A Success With Online Rakhi Delivery from IGP.com
When it comes to love, there are no boundaries! Even Raksha Bandhan celebrations took on a virtual turn in 2020 due to a restricting global pandemic, demonstrating that sibling love too knows no bounds.The year 2020 has totally revamped Raksha Bandhan celebrations for most Indian households. The festival of Raksha Bandhan, which will be celebrated on coming August 22, 2021, will continue to be celebrated virtually while the global epidemic lingers around with moderate to severe limitations.
For those who are unfamiliar with the celebration, Raksha Bandhan is a widely observed Indian festival that celebrates the bond that exists between brothers and sisters.
Sisters tie the Rakhi thread around the wrists of their brothers as a symbol of their affection and dedication. Rakhi also symbolizes a brother's promise of protection and care for his sister, and it is a heartfelt gesture of affection.
Sisters usually pay visits to their brothers, tie the rakhi around their wrists, and spend the day with their siblings. The current on-again, off-again lockdowns, on the other hand, have forced brothers and sisters to celebrate their kinship virtually rather than in person.
The warm and welcoming physical visit by sisters has been replaced by video chatting and mailing rakhis through the post or having them delivered directly to the brothers' residence. The essence of the festival, on the other hand, has not changed a bit!
When it came to finding the best rakhi for their brothers, sisters turned to e-commerce sites rather than traditional markets. Online shopping, however, has numerous advantages, including contactless delivery to the recipient's doorstep, incredible product catalogs, and the ability to make payments electronically.
It's a plus for sisters who want to express their unconditional love for their brothers while also taking all of the necessary safety precautions. Through the web market, sisters were introduced to viral Rakhis such as delectable food Rakhis, personalized photo rakhis, and quirky rakhis with relatable quotes for brothers.
As part of its emotional brand campaign honoring "The Greatest Gift," India's gifting behemoth - IGP - has unveiled an amazing assortment of Rakhis for 2021, drawing inspiration from the large-scale virtual Raksha Bandhan celebrations.
IGP's brand campaign celebrates the greatest gift of all: the sweet bond that exists between siblings, and the company's wonderful variety of rakhis can be considered the greatest gifts for brothers of any age. From studded rakhis to meenakari rakhis, IGP wants to delight every brother and sister with their handcrafted rakhi designs, which are beautifully embellished by local artists.
Rakhis are paired with chocolates and confectionaries and then arranged into unique hampers for modern-day consumers on IGP's online gifting site, which offers the widest selection of gift items, flowers, cakes, and other decorations.
IGP is concerned about the safety and security of the recipient brothers, and they have promised contactless delivery to their doorstep. With free worldwide shipping from IGP, a company that values sibling love, sisters have yet another reason to celebrate while saving money.
For Rakhi Gifts Online :-
https://www.igp.com/rakhi/rakhi-sets
For More Personalised Gifts :-
https://www.igp.com/personalized-gifts
A006, Lower Ground Floor, Kanakia Boomerang, Chandivali Rd, Powai, Mumbai, Maharashtra 400072
IGP is largest platform for Indian ethnic products and gifts and has the largest collection of products that caters to Indian festivals and events.
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