Press release
Automotive Head-Up Display (HUD) Market to attain Booming CAGR of 21.2 % and projected to grow at USD 3,050 Mn By 2028 | Prominent Players: Nippon Seiki, BMW Group, General Motors Company, Robert Bosch, Denso Corporation, and BAE Systems among Others
Market Dynamics:The Automotive Head-Up Display (HUD) Market is projected to grow from USD 656.5 Mn at a CAGR of 21.2% during the forecast period and is anticipated to reach USD 3,050 Mn by 2028. With a booming CAGR over the forecast period, the global automotive HUD market is likely to rise. Based on major segmentation, the main objective of this report is to analyze, identify, characterize, and evaluate the global market. The study also focuses on supplying the target market with an in-depth competitive environment. In order to estimate the degree of competition in the global market, the study provides comprehensive product portfolios, market competitors, emphasizes their financial positions, growth strategies, and measures their specific competencies and market revenues. In addition, a core aspect of the target market is the former and current industry estimation analysis in terms of value and volume, along with research conclusions.
Competitive Landscape of the Global Automotive HUD Market
The global automotive HUD market report also comprises the profiles of key companies along with their SWOT analysis and various market strategies. Some of the leading companies involved in this market are Nippon Seiki, BMW Group, Micro vision Inc., Visteon Corporation. General Motors Company, Robert Bosch, Panasonic Corporation, Continental AG, Denso Corporation, and BAE Systems.
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Scope of the Global Automotive HUD Market
The research methodology used to estimate and assessment the global automotive HUD market includes the study of industrial data and share details of major market players through secondary sources such as company websites, investor presentations, annual reports, and associations. By calculating the share of major industry players, the bottom-up strategy was adopted to meet the vast size of the market.
For car buyers, the safety of passengers and automobiles has become the prime concern. Around the world, regulatory authorities aim to increase the safety of cars. The 2018 Global Status Report on Road Safety reported that over 1.35 million road traffic fatalities occur globally per year. Studies say that by 2030, road traffic deaths will become the world's fifth leading cause of death. One of the significant causes of these incidents is driver distraction.
The COVID-19 pandemic has delayed the development of the HUD market for automobiles. Lower sales of cars are likely to weaken demand for safety features for vehicles and passengers. The testing of semi-autonomous driving systems and advanced safety a feature has been hampered by national lockdowns and suspension of major business operations by OEMs. For the next one or two years, the lack of interest from OEMs in investing in advanced technology will be a significant setback for automotive HUD manufacturers, and it is projected that the automotive HUD market will see a decline in 2020.
Segment Analysis of the Global Automotive HUD Market
The global automotive HUD market can be segmented on the basis of type and geographical region. On the basis of type, global automotive HUD market can be segmented into windshield as well as augmented reality HUD.
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Geographical Analysis of the Global Automotive HUD Market
The global automotive HUD market report provides a thorough overview of the industry comprising both qualitative and quantitative data. It delivers estimate and prediction of the global industry based on various segments. It also provides market value with respect to key regions like North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. Due to the growing demand for advanced in-vehicle technology in advanced markets such as China and India, increased demand for premium vehicles with advanced in-vehicle protection systems and a substantial installation rate of windshield HUDs in mid-segment vehicles, Asia Pacific is expected to be the largest market for windshield HUDs. This is accompanied by the demand in Europe. The Automotive HUD market in this area is driven by rising demand for advanced technology in premium LCVs and increasing demand for windshield HUD in luxury and mid-segment vehicles.
Key Developments in Automotive Head-Up Display (HUD) Market:
• In October 2018, Continental AG developed an augmented reality HUD that features new waveguide technology, enabling large-area augmentation within the driver’s field of view
• In June 2017, Continental AG collaborated with Digilens Inc. for the development of ultra-thin augmented reality head-up display·
• In October 2017, Denso Corporation developed a thin-film transistor, liquid-crystal head-up display to project critical driving information on the windshield of a car
• In January 2017, DigiLens, a provider of diffractive waveguide technology for Augmented Reality (AR) and Head-up Displays (HUD), announced they have closed a Series B round of investment at USD 22 million. the product will be unveiled in November 2017, featuring on the new Lexus LS of version 2018
• DENSO's new HUD projects a virtual screen approximately three meters before the driving force, enabling the driving force to more intuitively access key information about the vehicle and its surroundings without changing the direction of gaze
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Key Factors Impacting the Growth of Automotive Head-Up Display (HUD) Market:
• Growing demand for semi-autonomous and electric vehicles across the globe is expected to have a positive impact on the market growth
• Launch of portable HUDs at a minimum price range for mid-range vehicles is attracting more consumers across the globe
• Evolution of in-depth voice command HUDs is creating ease of accessing the resources thereby attracting the potential consumers
• Heavy pricing of progressive HUDs may have a negative impact on the market growth as the final product may only be targetable to the premium consumers
Market Segmentation:
By HUD Type
• Windshield
• Augmented Reality HUD
By Region:
• North AmericaAutomotive Head-Up Display (HUD) Market
o By Country (US, Canada, Mexico)
o By HUD Type
• Europe Automotive Head-Up Display (HUD) Market
o By Country (Germany, Russia, UK, France, Italy, Spain, Rest of Europe)
o By HUD Type
• Asia Pacific Automotive Head-Up Display (HUD) Market
o By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
o By HUD Type
• Middle East & Africa Automotive Head-Up Display (HUD) Market
o By Country (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa)
o By HUD Type
• South America Automotive Head-Up Display (HUD) Market
o By Country (Brazil, Argentina, Colombia, Rest of South America)
o By HUD Type
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