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Environmentally friendly printing - sustainable protection

07-17-2012 08:06 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Neschen AG

/ PR Agency: PRX
Environmentally friendly printing - sustainable protection

Neschen AG at the EcoPrint 2012: Hall 3, Stand 3-332

Bückeburg, 16 July 2012 - The company Neschen AG, founding member of the EcoPrint trade fair, will be exhibiting there in Berlin on 26 and 27 September. The Bückeburg coating specialist will be presenting its PVC-free digital print media and the new protective laminates with water-based adhesive. Trade visitors will be able to inspect the environmentally friendly media on Expolinc display systems for example, at the Neschen exhibition stand. The high-quality systems are particularly notable for their long product life cycle and can be equipped with up-to-date banners time and again. The company will also be promoting its products on site with the help of numerous experts and presentations.

One highlight of Neschen's promotional activities at the trade fair will be the new Erfurt WB wallpaper CA, a digital print wallpaper for all water-based pigment inks. The cellular and textile fibres used are free of PVC and softeners, they do not emit any aromatic compounds and acrylics which can be damaging to health. When printed with water-based inks, the wallpaper retains its environmentally friendly quality. For besides the printing medium, the printing technology used also has a considerable influence on the environmental impact of the finished product. Water-based ink systems do not have any poisonous emissions and use less energy than solvent printing technologies. Neschen is therefore increasingly using this ink system or HP's latex printing technology, which combines the advantages of solvent printing with the environmental compatibility of water-based inks.

For environmental protection reasons, Neschen is increasingly using polypropylene (PP) as a raw material in banner manufacture. This simply structured synthetic is a compound of the two elements, carbon (C) and hydrogen (H). On combustion of the raw material or the PP film, only water (H2O) and carbon dioxide (CO2) are released. There are no other environmental or health-damaging by-products. Modern cleaning and filter plants also reduce the emission of the climate killer CO2 to a minimum.

Water-based adhesive

A water-based adhesive is heralding the "New Generation" of Neschen's tried and tested premium surface protection films. The internationally established "filmolux" laminates now offer an even stronger adhesive power and an improved water-resistance. Without additional edge-sealing, exhibits protected with filmolux can be displayed outdoors for up to two years; if used outdoors with edge-sealing, they are protected for up to five years. When used only indoors, the film's life span increases to up to eight years.

Avoiding misprints

The outstanding quality of the substrates and matching print profiles for every common ink system cause less misprints and even proof copies are usually no longer necessary. Simplified colour management across various media helps to reduce waste significantly. This is very important, from both an ecological and economic point of view.

"Sustainability has many facets not least of which are "green" printing media and efficient processes," said Friedrich Drinkuth, Senior Product Manager at Neschen in Bückeburg. "This helps to save material and energy. Neschen therefore not only delivers environmentally sound media but also the right colour profile for many common printing systems."

Picture: Photo Friedrich Drinkuth
Picture caption: "Sustainability has many facets not least of which are "green" printing media and efficient processes," said Friedrich Drinkuth, Senior Product Manager at Neschen in Bückeburg. "This helps to save material and energy. Neschen therefore not only delivers environmentally sound media but also the right colour profile for many common printing systems."
http://www.pr-x.de/uploadfiles/pictures//0203_125935_Friedrich%20Drinkuth.jpg

Picture: Digital printing with Neschen laminates
Picture caption: Exhibits protected with "filmolux" laminates can be displayed outdoors for up to two years; they are protected for up to five years if used outdoors with edge-sealing. When used only indoors, the film's life span increases to up to eight years.
http://www.pr-x.de/fileadmin/download/pictures/Neschen/filmolux_photo-1.jpg

Picture: Digitally printed Erfurt wallpaper CA
Picture caption: Neschen's digital print wallpaper is free of PVC and does not contain any softeners. The Erfurt WB wallpaper CA version can also be printed in an environmentally friendly way with water-based pigment inks. It is therefore ideal for customised digital interior design.
http://www.pr-x.de/uploadfiles/pictures//0903_121703_Erfurt1.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_121953_Erfurt2.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_122059_Erfurt3.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_101445_Erfurt%20Tapete%20bedruckt.jpg

Picture: Expolinc Pop Up
Picture caption: High-quality Expolinc display systems in Neschen's Display Graphic Solutions range: they are characterised by their long product life cycle and can be equipped with up-to-date banners time and again. "Green" solutions are available for all kinds of system, whether Pop Ups, Roll Ups, L-Banners or light boxes.
http://www.pr-x.de/uploadfiles/pictures//1201_164452_Expolinc%20Pop-up-1.jpg

Sample copy requested if published

Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 440 employees at Neschen produced a global annual turnover of approx. 100 million Euro in 2011. www.neschen.com

Press contact:

Neschen AG
Frank Seemann
Marketing /
Communications Manager
Windmühlenstr. 6
31675 Bückeburg
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com

PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart
Telephone 0711/71899-03/04
Fax 0711/71899-05
ralf.haassengier@pr-x.de
www.pr-x.de

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