Press release
Sodium Lauryl Sulfate Market in U.S is predicted to see lucrative gains over 2020-2026 | By key players Huntsman Corporation, Croda International, Solvay S.A, Clariant Corporation, Stepan Company, BASF SE, Galaxy Surfactants Ltd
The product is available in both dry and liquid states with active matter concentrations of close to 90% and 30% respectively. The light active matter concentration of liquid SLS product makes it a viable option for day to day applications and on the other hand, dry SLS finds extensive use in areas where strong cleaning techniques are desired.
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Of late, there has been a rising concern among the consumers regarding environmental cleanliness and the need to live a healthy lifestyle, which will undeniably magnify the demand for the product. Governments across the globe have been working towards raising awareness regarding the need to maintain cleanliness to avert harmful diseases from spreading.
The wide presence of cosmetic, personal care and household product manufacturers in Asia Pacific, along with the improving lifestyle conditions has amplified the regional sodium lauryl sulfate market share. Countries like China, Japan, and India could be among the largest contributors towards sodium lauryl sulfate market share.
Increasing demand for household cleaners
Economic development in many parts of the world over the past several years and the consequent ability to spend on advanced, improved household products like cleaning solutions have fueled sodium lauryl sulfate consumption. Household detergents and cleansing solutions like toilet cleaners, floor cleaners, glass cleaners, kitchen cleaners, stain removers, hard surface cleaners, and carpet cleaners have witnessed an unprecedented demand over the years due to the growing need to observe household cleanliness.
The recent coronavirus pandemic, which has affected more than 7 million people and claimed over 406,000 lives as of 8 June 2020, has encouraged the need to keep the houses and surroundings clean to prevent the contamination of the virus. Handwashes, soaps, floor cleaners, and other sanitizing products that contain SLS have gained enormous demand in order to maintain personal and household hygiene. According to a recent study, in the U.K. household cleaners had witnessed an increase in sales by 195% in April 2020 due to consumers panic buying cleaning supplies to keep their homes virus-free.
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Personal care products and urbanization
Urbanization and the rise in employment level has driven the demand for personal care and grooming items. Moreover, the ability of the consumers to spend on these products has supported growth trends in the industry. In countries like India, China, Brazil, Singapore, and South Korea, with an increase in the number of working men and women, the personal care and cosmetics products manufacturers have witnessed exponential growth. In the year 2017, the total cosmetics market size of South Korea was valued at close to USD 8.8 billion.
SLS is a surfactant that is used in the personal care and cosmetics products due to the ability to mix oil and water. They can clean the hair and skin by helping the water to mix with dirt and oil so that they can be effectively rinsed or suspend poorly soluble ingredients in water. Advancements in the personal care products will positively influence sodium lauryl sulfate industry trends.
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