Head-up Display Market: Global Growth Rate (CAGR of +28.5%) and Top Companies are Bosch, Nippon Seiki Co., Ltd., Continental AG, Visteon Corporation, Denso Corporation, Panasonic Corporation

Head-up Display Market with COVID-19 Impact Analysis by Component (Video Generator, Projector/Projection Unit, Display Unit, Software), Type (Conventional HUD, AR-Based HUD), Application (Aviation, Automotive), and Geography - Global Forecast to 2025

The head-up display market is projected to grow from USD 1.3 billion in 2020 to USD 4.6 billion by 2025; it is expected to grow at a CAGR of 28.5% from 2020 to 2025. The increase in awareness about passenger and vehicle safety, convenience offered by combination of satellite navigation technology & HUD system, increasing demand for connected vehicles, increasing demand for technologically advanced HUDs, and growth of augmented reality market are the key factors driving the head-up display market growth. Large space requirement in automotive cockpit, high requirement of luminance, power, and brightness, and fatal errors in HUD technology are some of the major restraints.

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“Automotive application is expected to maintain its market dominance during forecast period for head-up displays”

The application of AR HUD in the automotive on a large scale will still require 4–5 years considering the extra windscreen space required to accommodate AR HUDs and the legal aspects. Conventional HUDs have witnessed high growth in the last five years and will continue to lead the market till 2025. AR HUDs would grow at a higher CAGR than conventional HUDs. Initially the application of ADAS was restricted to premium and high-end cars. However, with advancements in the HUDs and increasing adoption of HUDs, even commercial vehicles are expected to use HUDs

“Europe leads the head-up display market in 2020”

The HUD market in Europe is driven by Germany, the UK, France, and Rest of Europe. Globally, Europe is considered as the prominent luxury/premium car manufacturer. The major high-end car OEMs, such as Audi AG (Germany), BMW AG (Germany), Mercedes-Benz (Germany), Bentley Motors Ltd (UK), Maserati (Italy), Skoda Auto (Malda), Ferrari s.p.a (Italy), and Bugatti Automobiles S.A.S (France), have their headquarters in Europe. As HUD is a major safety feature, most luxury/premium segment car manufacturers install HUD in their car models that are manufactured in Europe. Increasing demand for luxury or premium cars and SUVs equipped with HUD systems is expected to drive the HUD market in Europe.

APAC is expected to lead the head-up display market by 2025 due to the high demand for head-up displays in the region and the emergence of local manufacturers in China and Japan providing these devices at a low cost.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry experts in the head-up display marketspace. The break-up of primary participants for the report has been shown below:

By Company Type: Tier 1 – 15%, Tier 2 – 50%, and Tier 3 – 35%
By Designation: C-level Executives – 45%, Directors – 35%, and Others – 20%
By Region: North America –45%, APAC– 35%, Europe – 12%, South America – 3%, Middle East & Africa – 5%

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Prominent players profiled in this report are Bosch (Germany), Nippon Seiki Co., Ltd. (Japan), Continental AG (Germany), Visteon Corporation (US), Denso Corporation (Japan), Panasonic Corporation (Japan), BAE Systems (UK), Pioneer Corporation (Japan), Yazaki (Japan), and Garmin (US). Apart from these, Microvision (US), Thales Group (France), Honeywell (US), Elbit Systems (Israel), Saab AB (Sweden), Esterline Technologies (US), Navdy (US), Hudway (US), Nuviz (US), Exploride (US), Alps Alpine (Japan), Renesas (Japan), Collins Aerospace (US), STMicroelectronics (US), and Texas Instruments (US) have also been profiled.

Research Coverage:

This research report categorizes the head-up display market on the basis of component, type, application, and geography. The report describes the major drivers, restraints, challenges, and opportunities pertaining to the head-up display market and forecasts the same till 2025 (including analysis of COVID-19 impact on the market). Apart from these, the report also consists of leadership mapping and analysis of all the companies included in the head-up display ecosystem.

Key Benefits of Buying the Report

The report would help leaders/new entrants in this market in the following ways:

This report segments the head-up display market comprehensively and provides the closest market size projection for all subsegments across different regions.

The report helps stakeholders understand the pulse of the market and provides them with information on key drivers, restraints, challenges, and opportunities for market growth.

This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product developments and launches, partnerships, and mergers and acquisitions.

The analysis of the top 25 companies, based on the strength of the market rank as well as the product footprint will help stakeholders visualize the market positioning of these key players.

Patent analysis and technological trends that will shape the market in the coming years have also been covered in this report.

Table Of Contents

1 Introduction
1.1 Study Objectives
1.2 Definition
1.2.1 Inclusions And Exclusions
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered
1.4 Currency
1.5 Limitations
1.6 Package Size
1.7 Stakeholders
1.8 Summary Of Changes

2 Research Methodology
2.1 Research Data
Figure 1 Head-Up Display Market: Process Flow Of Market Size Estimation
Figure 2 Research Design
2.1.1 Secondary And Primary Research
2.1.2 Secondary Data
2.1.2.1 Key Data From Secondary Sources
2.1.3 Primary Data
2.1.3.1 Breakdown Of Primaries
2.1.3.2 Key Industry Insights
2.2 Market Size Estimation
Figure 3 Market Size Estimation Methodology
Figure 4 Market Size Estimation Methodology: Approach 1
2.2.1 Bottom-Up Approach
2.2.1.1 Approach For Arriving At Market Size Using Bottom-Up Analysis (Demand Side)
Figure 5 Head-Up Display Market: Bottom-Up Approach
Figure 6 Head-Up Display Market Size Calculation Using Bottom-Up Approach
2.2.2 Top-Down Approach
2.2.2.1 Approach For Arriving At Market Size Using Top-Down Analysis (Supply Side)
Figure 7 Head-Up Display Market: Top-Down Approach
Figure 8 Head-Up Display Market Size Calculation Using Top-Down Approach
2.3 Market Breakdown And Data Triangulation
Figure 9 Data Triangulation
2.4 Research Assumptions
Figure 10 Assumptions For Research Study

3 Executive Summary
Figure 11 Head-Up Display Market, 2016–2025 (Usd Million)
Figure 12 Projectors/Projection Units Segment To Account For Largest Size Of Head-Up Display Market From 2019 To 2025 In Terms Of Value
Figure 13 Conventional Head-Up Displays Segment To Hold Large Share Of Head-Up Display Market In 2020 In Terms Of Value
Figure 14 Automotive Segment To Account For Large Size Of Head-Up Display Market From 2019 To 2025 In Terms Of Value
Figure 15 Europe To Hold Largest Share Of Head-Up Display Market In 2020 In Terms Of Value
3.1 Covid-19 Impact On Head-Up Display Market
Figure 16 Covid-19 Impact On Head-Up Display Market
3.1.1 Realistic Scenario (Post-Covid-19)
3.1.2 Optimistic Scenario (Post-Covid-19)
3.1.3 Pessimistic Scenario (Post-Covid-19)

4 Premium Insights
4.1 Attractive Market Opportunities In Head-Up Display Market
Figure 17 Increasing Global Demand For Semi-Autonomous And Electric Vehicles To Drive Growth Of Head-Up Display Market
4.2 Head-Up Display Market In Apac, By Application And Country
Figure 18 Automotive Segment And Japan To Hold Large Shares Of Head-Up Display Market In Apac In 2025 In Terms Of Value
4.3 Head-Up Display Market: Developed And Developing Markets, 2020 And 2025 (Usd Million)
Figure 19 Us To Account For Largest Size Of Head-Up Display Market From 2020 To 2025 In Terms Of Value
4.4 Conventional Head-Up Display Market, By Type
Figure 20 Windshield-Based Segment To Account For Large Share Of Conventional Head-Up Display Market In 2025 In Terms Of Value
4.5 Head-Up Display Market, By Region
Figure 21 Head-Up Display Market In Canada To Grow At Highest Cagr From 2020 To 2025 In Terms Of Value

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 22 Surged Awareness Worldwide About Passenger And Vehicle Safety To Spur Demand For Head-Up Displays
5.2.1 Drivers
5.2.1.1 Surged Awareness Worldwide About Passenger And Vehicle Safety
5.2.1.2 Enhanced Convenience Offered By Combination Of Satellite Navigation Technology And Head-Up Displays
5.2.1.3 Risen Demand For Connected Vehicles Across The World
5.2.1.4 Increased Demand For Technologically-Advanced Head-Up Displays
5.2.1.5 Surged Adoption Of Ar-Based Head-Up Displays
5.2.2 Restraints
5.2.2.1 Space Constraints In Automotive Cockpits
5.2.2.2 High Luminance, Power, And Brightness Requirements Of Head-Up Displays
5.2.2.3 Incorrect Interpretation Of Symbols Used In Head-Up Displays
5.2.3 Opportunities
5.2.3.1 Increased Demand For Semi-Autonomous And Electric Vehicles
5.2.3.2 Emergence Of Screen-Less Displays
5.2.3.3 Enhanced Driving Experience Offered By Ar-Based Head-Up Displays
5.2.4 Challenges
5.2.4.1 Impact Of Covid-19 On Global Supply Chain
5.2.4.2 High Costs Of Advanced Head-Up Displays
5.2.4.3 Availability Of Laser-Based Volumetric Displays As Alternatives To Head-Up Displays
5.3 Porter’s Five Forces Analysis
Table 1 Impact Of Each Force On Head-Up Display Market
5.4 Pricing Analysis
Figure 23 Average Prices Of Head-Up Displays For Automotive Applications From 2016 To 2025
Figure 24 Average Prices Of Head-Up Displays For Aviation Applications From 2016 To 2025
5.5 Trade Analysis
Table 2 Import Data For Monitors And Projectors, Not Incorporating Television Reception Apparatuses, By Country, 2015–2019 (Usd Million)
Table 3 Export Data For Monitors And Projectors, Not Incorporating Television Reception Apparatuses, By Country, 2015–2019 (Usd Million)
5.6 Display Ecosystem
Figure 25 Display Market: Ecosystem Analysis
5.7 Head-Up Display Market: Case Studies
5.7.1 Boyd Corporation Helped Navdy To Develop Thermal Solution For Its Head-Up Displays
5.7.2 Gx Group Helped Visteon To Design Compact Head-Up Display Unit
5.7.3 Garmin Collaborated With Ford Motors To Integrate Its Navigation Technology
5.7.4 Pioneer Partnered With Continental To Develop Cockpit Solutions
5.8 Important Patent Registrations, 2015–2020
5.9 Regulatory Standards
5.10 Covid-19 Impact On Head-Up Display Market
Figure 26 Head-Up Display Market: With Covid-19 & Without Covid-19 Scenarios

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