Guarana Market Fluctuations by Covid-19 Pandemic, Competition Landscape and Recent Development, Volume, Value, Share, During 2020-2026

Rising beverage sales coupled with changing consumer preferences towards guarana over coffee beans could propel the guarana market over the coming years. Increasing sale of cosmetics via e-commerce platforms worldwide is likely to drive industry expansion. The prevalence of lifestyle related diseases is leading to a rise in the incorporation of healthy diets among consumers and the subsequent adoption of guarana.

Guarana seeds are considered as the most commercially attractive part of the plant, as they contain active substances that are responsible for stimulating action. It also has high antioxidant potential, mainly owing to the presence of tannins, which help in preventing diabetes, accelerated aging, and cardiovascular diseases.

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On account of its bioactive compounds, guarana is being adopted as an ingredient for the creation of food supplements, functional foods, cosmetics, and medicines. Extracts, distillates, and syrups are also obtained from guarana seeds.

Driven by growing usage, companies operating in the guarana market are introducing new products. For example, in 2019, Givaudan Active Beauty, a guarana products maker, launched its latest collection of natural botanical extracts from beneficial ingredients including guarana, sustainably sourced from the Brazilian forests.

Based on such developments, Global Market Insights, Inc., suggests that the guarana market is estimated to register USD 150 million by 2026. This growth can also be attributed to easy product availability across Latin America.

Elaborated below are some of the key trends that may propel guarana market outlook:

1) Multiple health benefits
Guarana has several health benefits such as improved digestion, blood thinning effect, and the ability to boost mental performance and energy. Given to these benefits, the product is used in multiple applications like pharmaceuticals, cosmetics, and food & beverages. Rising number of investments for developing new food supplements could fuel product demand.

2) Robust demand for powdered guarana
The powder form guarana segment is anticipated to grow by over 6.5% in the upcoming years. Guarana in the powder form is consumed mixed with cereals, juices, teas, smoothies, yoghurt and oatmeal. It helps to mix the ingredient into the food preparation easily while enabling energy maintenance throughout the day.

3) Increasing application in beverages
The demand for guarana from beverage sector is projected to grow above 6% over the forecast period owing to extensive product usage in energy drinks and soft drinks as a naturally obtained caffeine substance. Guarana has tannin molecules which slowly release caffeine and gives a long-lasting energy effect to the body.

In 2019, major beverage company, Coca Cola announced its plan of the U.S launch of Coca-Cola Energy, a new range of energy drinks containing caffeine, B-vitamins and guarana extracts, as an effort to expand its product portfolio.

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Some Notable Report Offerings:
1. A detailed introduction of the Guarana market inclusive of the progress as well as the scenario of the market.
2. The production technique of the Guarana along with research and patterns observed.
3. A detailed study of the top players of the global Guarana market – information includes the company profile, manufacturer data, contact information, and information about commodities.
4. An intense scrutiny of the Global Guarana market potential, as well as the production costs,
5. The study explores the companies operating in the global Guarana market.

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