Press release
Kiwaii Announces Authentic New Label Design
Hellertown, PA—July 2, 2012– Kiwaii True New Zealand Spring Water wants everyone to know exactly where their pure natural spring water comes from. That’s why Premium Healthy Spring Water Inc. (PHSW) announced today that the company has modified the design of the Kiwaii brand bottle. The new labels started hitting store shelves in June.Kiwaii formerly had a picture of a New Zealand waterfall on the label. Kiwaii’s clear square bottle now contains a picture of the Blue Spring, the actual source of the water, in the background.
“How many other brands show you exactly where their water comes from?” says Lou Savant, PHSW CEO. “The Blue Spring in New Zealand is a unique water source. It is very pristine and beautiful. Putting a picture of the Blue Spring on the label is honest and consistent with our company values. Kiwaii is 100% natural and nothing is done to alter the natural properties of the water. Kiwaii tastes like water is supposed to taste – as clean and refreshing as it looks.”
The company named the brand “Kiwaii True Spring Water” to make a bold statement.
“Consumers have the right to know the complete truth about products they consume – including where it comes from, how it’s made and what’s in it,” says Savant. The company has always made Kiwaii’s full water analysis available to consumers through their website, www.kiwaii.com. “We tell people exactly where Kiwaii comes from and what is in it.”
Kiwaii, pronounced (key-why-ee), is a combination of the words “Kiwi” and “Wai”. “Kiwi” is the nickname of the New Zealand people and “Wai” is the New Zealand native Maori word for water.
Kiwaii originates from the “Blue Spring”, an abundant artesian spring on the North Island of New Zealand. New Zealand is well known for its diverse natural beauty, pristine ecosystems and strong protection of natural resources. Only a small fraction of the spring’s daily 13 million gallon output is permitted for bottling. Eco-conscious consumers can be confident Kiwaii’s bottling operation has zero downstream impact on the local environment, and the spring is indefinitely renewable and sustainable.
Kiwaii is bottled in a state-of-the-art, certified organic and kosher facility. The natural properties and purity of the Blue Spring give Kiwaii a smooth, clean taste unlike any other water.
Kiwaii is sold in more than 1,500 grocery and natural food stores in the United States plus three Caribbean islands, Japan and New Zealand. For more information call 1-877-4KIWAII or visit http://www.kiwaii.com.
Corporate Contact
Louis Savant
Premium Healthy Spring Water, Inc.
1866 Leithsville Road #310
Hellertown, PA 18055
1-877-4KIWAII (454-9244)
lou@kiwaii.com
Media Contact
Jaime Heintzelman
Altitude Marketing
+1-610-421-8601 ext. 111
jaime@altitudemarketing.com
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