DEAG enters into cooperation with Cruiser Entertainment

• Intensification of the existing successful cooperation
• Synergies in the fields of marketing, sponsorships and A&R
• New media as a further focus of cooperation
• Shareholding of DEAG in Cruiser Entertainment possible

Berlin - June 20, 2012: DEAG Deutsche Entertainment AG (ISIN DE000A0Z23G6) has entered into a long-term cooperation agreement with Cruiser Entertainment GmbH, which involves the DEAG subsidiary DEAG Music. The companies build on an already proven cooperation in various projects. For DEAG, the cooperation means additional opportunities in sponsoring and marketing, more particularly also in the digital field and in new media. Successful joint projects were already implemented in the past, for instance by including YouTube.

In addition, close cooperation in the field of Artists & Repertoire (A&R) is planned, with which DEAG is given flexible access to efficient resources and an additional network. Moreover, Cruiser Entertainment will act as a representative office for the DEAG Music label in Hamburg. The cooperation does not involve higher fixed costs, so that on the variable level synergies can be tapped, which have a direct impact on sales revenues and results. Furthermore, the partners have already contractually agreed that DEAG will be granted an option to acquire a significant stake in Cruiser Entertainment GmbH in future.

Cruiser Entertainment was set up in 2001 by the successful music manager and former managing director of BMG Hamburg, Eckhart Gundel. The company specializes in the concept, production, licensing and realization of contents in the fields of Music, Word, Video and Special Interest.

DEAG Deutsche Entertainment AG
Executive Board

DEAG Deutsche Entertainment AG is a leading provider of live entertainment and the largest organizer of high-margin classical events in Europe. Founded in 1978 and stock-listed since 1998, the company draws on 30+ years of experience. With group companies in Germany, the UK and Switzerland, DEAG stages 1,500+ events and sells 3.5 m tickets per year in the fields of family entertainment, rock/pop, classical and German music. The company also operates venues in Frankfurt/M, Stuttgart and Zurich. In the concert business, DEAG acts as both tour organizer and local promoter, ensuring additional risk diversification through its broad positioning. During recent years, DEAG continuously enhanced its value chain by implementing a comprehensive “360-Degree Approach.” With its own music label DEAG Music and a wide range of activities in publishing rights, live recording, sponsoring, merchandise, ticketing etc and powerful partners such as Sony Music Entertainment, Ticketmaster, Ringier AG et al, DEAG is perfectly positioned as an integrated and highly synergistic international Entertainment Content Company.

For further information please contact:
Axel Mühlhaus
edicto GmbH
Eschersheimer Landstraße 42
60322 Frankfurt am Main
Fon: +49-69-90 550 552
Email: deag@edicto.de

This release was published on openPR.