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“poo poo bags“ presents its first commercial “Shit happens – just be prepared“ which was created in collaboration with “Bears Calling” – a Berlin based film production company

06-15-2012 03:16 PM CET | Fashion, Lifestyle, Trends

Press release from: poo poo bags

“poo poo bags“ presents its first commercial “Shit

“poo poo bags“ turn the rather uncomfortable moments in the life of a dog owner into an original happening.

16 humorous paper bags are a stylish, hygienic and environmentally friendly way to dispose of your doggie’s leftovers. The colorful bags with funny prints like “Doggy Bag”, “Don’t Blame Me” or “Size Matters” make dog owners feel like walking a catwalk rather than just making their way to the next garbage can.

Since 2009, the design team “jungeschachtel” (German Nina Dautzenberg and Swiss Andrea Gadesmann) has collaborated with the Dutch company “B.N. Dekker BV” on the production and marketing of this unique new product.

This summer, “poo poo bags“ will write film history by presenting the first international commercial for dog poo bags. The funny, exaggerated spot illustrates how the act of disposing dog poo doesn’t need to be uncomfortable anymore. The company produced a German and English version to market the product globally.

The protagonist of the spot is the one-and-only Violetta Bronner who is shown on a stroll through an upscale neighborhood. As she walks past the beautifully landscaped front yard gardens, her dog decides to take care of business right in front of one and on the sidewalk of course. On top of that, an audience of three ladies sitting out in their yard and a man grooming his flowers are about to witness the act. Using “poo poo bags“ the protagonist quickly disposes of the waste before anyone is even able to say a word.

Director Paul Gerwien added to the essential look of the spot with his unique ability to cast fresh, uncommon characters. The close collaboration between “Bears Calling” and “jungeschachtel” created a quirky, extraordinary piece of advertising to build awareness for “poo poo bags“ unique product.

Watch the commercial on youtube here:
http://youtu.be/PZzyBUrOGoM

Andrea Gadesmann and Nina Dautzenberg know each other since childhood. They both studied graphic and package design in paris, new york and london and are now working together in berlin and zurich. Out of their passion for dogs and design the idea for "poo poo bags" came up. Their daily walks with the agency dog cuno inspired them.
Baas Dekker is the founder and manufacturer of the best "Poop-Scoops" in the world. Since 1987 he has manufactured millions of eco bags with his company B.N. Dekker BV.

Bas Dekker
Tramstraat 91
NL-7848 BJ Schoonoord
Email:
info@poopoobags.com
press@poopoobags.com

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