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02-23-2021 08:47 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: Prairie Polar Expedition

SHERP Test On Lake Winnipeg

SHERP Test On Lake Winnipeg

In early 2022, the first expedition to travel overland from the southern Canadian border to the North Pole departs from Emerson, Manitoba. Today the team announces a logo design competition open only to Canadians. The logo must capture the spirit of the expedition as well as incorporate something about the people and the land along the route. The expedition travels from prairie to polar regions, over land and ocean, through urban and remote communities, and is being done by Canadians for Canadians having a wide diversity of cultural history.

“The design must incorporate the symbolism of the raven as the key logo element. From the prairies to the high Arctic, the raven lives along the whole expedition route. Their long life, uncanny intelligence, and fearlessness have given them a unique place within First Nations mythology. The rest of the logo is up to the creative mind of the designer,” said Johann Sigurdson, team lead.

The designer of the selected logo will be awarded $400. The logo will be used on literature, clothing, and on the expedition vehicles.

Submissions must be received by March 31 and a winner will be announced April 9th. For complete competition terms go to or email the team at

Prairie Polar Expedition
94 East Gate, #101
Winnipeg, MB
R3C 2C3
P: 204-900-6333
Media Contact: Johann Sigurdson

The expedition is the first to travel overland south to north across Canada while also engaging with the diverse geography, wildlife, and culture encountered across Canada. Over 80% of the distance is lake and ocean that is either open water or covered in ice depending on the season. Departing in early March, 2022 to ensure safe Arctic ice, and travelling via prototype Arctic SHERP all-terrain vehicle being developed under a National Research Council Industrial Research Assistance Program in partnership with the Aerospace and Manufacturing Centre at Red River Community College in Winnipeg, Manitoba.

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