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Sex Toys Market 2021: May See a Big Move| BMS Factory, Doc Johnson Enterprises, LELO, PHE Inc

Sex Toys Market

Sex Toys Market

The major factors that contribute to the growth of the sex toys market include increasing awareness and acceptance of such toys for sexual pleasure and increasing use of these amongst couples and the LGBT community. However, various government regulations and low government approval of sex toys products in emerging economies such as India and South Africa with regards to the sale and distribution of these toys due to the taboo related to the use of the products is a major factor that is expected to affect the growth of the sex toys market.

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Sex toys are those that may enhance sexual health and also sexual pleasure. Sex toys are gaining popularity due to the increasing acceptance and use of these products. Most of these toys are designed to resemble human genitalia. Sex toys are widely available globally for both men and women and include dildos, vibrators, and sex dolls.

The vibrator segment is expected to be the most dominant among product types and is expected to continue its dominance during the forecast period. According to the Society for Scientific Study of Sexuality, the vibrator segment accounted for 19.2% of total online sex toys sales in 2017. Among distribution channels, the online channel is expected to be the most dominant segment during the forecast period.

Global Sex Toys Market Outlook

The North America sex toys market is expected to be the most dominant during the forecast period. This is mainly due to the wide scale acceptance of sex toys in North America especially in the U.S. According to the Society for Scientific Study of Sexuality, the U.S. accounted for the highest number of Google searches for sex toys, standing at approximately 100 searches per 1000 people.

Challenges in the sex toys market

A major factor that is expected to affect the sex toys market is the low government approval of sexual products especially amongst the emerging economies in the regions of Asia Pacific. For instance sale of sex toys is illegal in India. Sale of sex toys is a punishable offense under the section 292 of Indian penal code, as sex toys are considered an "obscene" product. However, the online sale of sex toys is not illegal and could prove to be a major driver for the growth of the sex toys market in India.

Some of the major manufacturers in the Global sex toys market are BMS Factory, Doc Johnson Enterprises, LELO, PHE Inc, Aneros Bad Dragon Enterprises, Inc., Beate Uhse AG, and Tantus, Inc.

Global Sex Toys Market Taxonomy

Global sex toys market is segmented as

By Product Type

Dildos
Vibrators
Cock rings
Others

By Distribution Channel

Supermarkets
Specialty stores
Online Stores
Others

By End User

Men
Women

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