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Outlook on the Yoga Accessories Market to 2027 - Identify Growth Segments for Investment
Yoga Accessories Market
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Increasing concerns regarding health and fitness among population, owing to rising health problems such as obesity and others has led to increasing adoption of Yoga. Rising popularity of yoga is fueling demand for yoga accessories such as yoga mats, yoga straps, yoga clothes, and yoga bricks across the world. Manufacturers are switching to recyclable raw materials and biodegradable products for development of these accessories, to avoid adverse impacts on the environment. Raw materials such as natural rubber, jute and cotton are preferred over polyurethane, nylon, leather and synthetic rubber for sustainable and ecofriendly yoga mats.
Increasing number of people are opting for eco-friendly products, owing to rising awareness regarding adverse effects of using polyurethane, nylon, leather and synthetic rubber products. Lower emissions generated in manufacturing of eco-friendly, sustainable mats encourages consumer to adopt these products, which is creating conductive environment for growth of yoga mats and other yoga accessories.
Market Taxonomy
On the basis of product type, the global yoga accessories market is segmented into:
Yoga Mats
Yoga Straps
Yoga Clothes
Yoga Bricks
On the basis of distribution channel, the global yoga accessories market is segmented into:
Hyper market
Super market
Specialty stores
Online
Major growth driver for global yoga accessories market is increasing popularity of yoga. According to Yoga Journal report, in 2016, 36.7 million people practice yoga in the U.S. In 2017, U.S.’s yoga market was valued at around US$ 16 billion, which included yoga accessories, and revenue generated from yoga classes and yoga facilities.
Yoga accessories are sold through various distribution channels. Brand visibility of yoga accessories is playing important role in reaching out to more number of customers through distribution channels. Specialty stores is projected to be the fastest growing segment in the market over the forecast period. Specialty stores, which provide detailed information regarding the product quality, and pricing help in efficient and effective product distribution.
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