Toilet Paper Market to Surpass USD 100 Billion Mark by 2025

Increasing adoption of personal health and hygiene and utilization of toilet paper in commercial spaces to drive global toilet paper market through 2025.

According to TechSci Research report, “Global Toilet Paper Market By Type, By Material, By End User, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025”, the global toilet paper market was valued at USD 64 billion in 2019 and is projected to surpass USD 102 billion by 2025. Rising awareness about health and hygiene, increasing disposable incomes, improving consumer lifestyle are some of the factors contributing to the growth of global toilet paper market. The inadequate water supply and adoption of western culture has also contributed to steady growth of the market. However, paranoia caused by coronavirus pandemic has been causing people to panic buy and hoard toilet paper, which is expected to further boost the global toilet paper market growth.

Browse 112 market data Tables and 110 Figures spread through XXX Pages and an in-depth TOC on"Global Toilet Paper Market 2025"

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The global toilet paper market is segmented based on Type, Material, End User, Distribution Channel, and Region. Based on the product type, the market is categorized into one layer, two layers and ultra. One-layer toilet paper segment holds the largest share in the global toilet paper market as one-layer toilet paper offers double the paper length and is also cheaper than others. Also, some customers are simply unable to afford invest in specialty products and thus it is an optimal decision for consumers to choose an economical one-layer alternative. Based on the Material, the market is categorized into Recycled Paper, Fresh Leaves, and others. Recycled paper segment accounts for the largest market share based on material segment in the overall toilet paper market and is expected to remain dominant during the forecast period.

Based on the End-Use, the global market is further split into Household and Commercial segments. Household end-use leads the global toilet paper market and is expected to maintain its lead in future as well because the percentage of people utilizing toilet paper in households is much more than that in commercial usage. Moreover, after the COVID-19 epidemic, people are now more concerned and aware about personal hygiene and cleanliness. Based on Distribution Channel, the market is split into Online and Offline markets. The offline segment is leading the global toilet paper market and is forecast to maintain its dominance in the coming years as well.

In terms of region, North America dominates the global toilet paper market, followed by Europe. There is a huge demand for toilet papers from people in developed countries such as US, Canada, UK, Germany, France, among others, predominantly because of better lifestyle and high per capita income. However, Asia-Pacific is expected to witness strong growth during the forecast period due to rising hygiene awareness across the region. In addition, there has been a boom in the hospitality sector in the region over the last few years, which needs large quantities of toilet paper.

Major players operating in the global toilet paper market include Procter & Gamble, Essity Aktiebolag (publ), Georgia-Pacific, KCWW, and METSÄ GROUP. Other prominent players include Angel Soft, Caprice Green Toilet Paper, Charmin Ultra Soft, Coronet, Green Forest Unscented Bathroom, Kirkland Signature, Kleenex, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Soft ‘N Gentle

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“Global toilet paper market is growing due to increasing awareness about personal hygiene and cleanliness to prevent spread germs and viruses. Furthermore, the outbreak of COVID-19 has resulted in people focusing more on hygiene products including toilet papers, and there has been panic/bulk buying as well in 1H of 2020. Rising health and hygiene concerns coupled with increasing per capita income are expected to continue boosting demand for toilet paper across the globe in the coming years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Toilet Paper Market By Type, By Material, By End User, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of the global toilet paper market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global toilet paper market.

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