Press release
Tavannes Watch Co presents its « Buggy » Ready to race!
Tavannes Watch Co is building on its centuries old history as an innovator to once again break the codes of traditional watchmaking by launching on Kickstarter this month a powerful, disruptive, customizable and scalable product. The Buggy was inspired by the first watch known as "La Tropical", a real revolution produced by Tavannes Watch Co in the 1930s.The team of engineers and designers at Tavannes Manufacture went above and beyond to develop this extraordinary product which is immediately distinguished by its imposing removable cage. Incredibly resistant, this cage is distinguished by its architectonic design reminiscent of the steel frame of Buggy-type racing vehicles. As on these, its main role is to protect the interior - the watch module in this case - from external aggressions. It has been designed to be disassembled without tools to ensure quick change and easy and efficient cleaning of components. Available in different materials - sometimes flexible, sometimes rigid - and in different colors, this cage gives the character desired by its pilot and completes the customization offered on the dial and bracelet.
In addition, the brand has chosen to equip this watch with a "Tavannes NATO" strap that adapts to all wrists, to the point that it can be worn over a racing suit. Machine washable, and as strong as a racing car's harness strap, it is interchangeable without tools and even compatible with other TWCo models!
The Buggy targets adventurers of all ages and thrill seekers looking for adrenaline.
Price range starting at $ 330, Kickstarter price.
Tavannes Watch Co SA
chemin des Jardinets 2
2710 Tavannes
contact person : Sandra Niculescu
press@tavannes-watch.com
Tavannes Manufacture Co oversees the Tavannes Watch Co and TA-VAN brands. Tavannes is headquartered in Tavannes Switzerland and has a manufacturing center in La Chaux-de-Fonds. The Tavannes Watch Co was founded in 1891 and was at the beginning of the 20th century the fourth largest watchmaking factory in the world. It had over 2,000 employees and sold its output of 4,000 watches a day to all parts of the world. Tavannes produced the first waterproof wristwatch in 1917 and a multitude of other horological innovations (more than 300 patents).
The brand was awakened from its slumber in 2008 and today offers high-quality products, designed by a new generation of designers / builders, notably from the HES-SO and the University of Applied Sciences of Neuchâtel. It wants to be contemporary and offers products manufactured in Switzerland at the best price, allowing the new generation to wear a real “cool” Swiss watch.
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