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Top Jewelry Trends for 2021

12-21-2020 08:43 AM CET | Fashion, Lifestyle, Trends

Press release from: THE MVEye

/ PR Agency: Visibility Public Relations
But first some thought about what happened in jewelry in 2020. The year saw some real losers in fine jewelry. Sales of rings, especially fashion rings, dropped because of the constant need to wash our hands. Conversely, there was increased demand in necklaces and earrings. Pendants with messages or symbols were the real winners. Spending on fine jewelry, as gift giving and self-purchase, was also up significantly as consumers sought out jewelry as a way to re-affirm emotional bonds with loved ones.

Top Five Fine Jewelry Trends for 2021

1. Engagement Rings

Life is precious and can be shorter than we think. Couples taking their meaningful relationship one step further and getting engaged will be a major trend in 2021. Uniqueness and individuality will be more important than ever. Consumers will be opting for innovative engagement rings with colored metal (such as pink) and adding colored gemstone as center or side stones. Lab-grown diamonds in engagement rings will be in strong demand as next-gen consumers and non-traditional couples become the dominant consumer spending demographic and seek to define their individuality with distinctive engagement ring designs.

2. Fashion Rings

Dainty fashion rings, often self-purchased, had to take a back seat during CoVid hand washing needs. But in 2021 women will be searching their jewelry boxes for their favorite rings and adding to their collection to reflect their style and love of jewelry. Thin gold, smaller diamonds and wearing 3 or 4 rings on one finger will become the norm.

3. Earrings

Expression of one's own style in fashion and jewelry was centered on earrings in 2020 since they showed up well on all those Zoom calls. Earring self-purchase sales did well in 2020, but with stores likely opening up in Q2 of 2021, women will want to look, touch and feel earrings and replace well-worn styles with new ones.

4. Personalized Jewelry

Giving jewelry, especially in person, that has messages or symbols of love, friendship, appreciation or spiritual well beginning, will be the biggest multi-unit jewelry sale in 2021 for shoppers at all price point levels in fine jewelry.

5. Colored Gemstones

The fashion look, symbolism and for some the emotional health benefits of colored gemstones, will be important in all areas of fine jewelry for 2021. Their placement in wedding jewelry has been growing for the past 8 years. 2021 will see the largest single year increase so far. Self-purchasing females, the largest growth demographic in jewelry purchasing, will demand more colored gemstones in their jewelry styling to better accessorize with their overall fashion looks.

MVI Marketing, llc
Marty Hurwitz, CEO
6207 Bee Cave Rd
Ste 170
Austin, TX 78746

Contact: Len Stein
lens@visibilitypr.com

THE MVEye provides market research and strategic consulting for the global gem, jewelry and watch industries.
Learn more at THEMVEye.com

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