Impetus to Discuss Leveraging Machine Learning to Build a Sentiment Analytics Tool

San Jose, May1, 2012 : Impetus Technologies (www.impetus.com), an award-winning software product and engineering services company is hosting an informative webinar titled, “Building a Sentiment Analytics Solution Powered by Machine Learning.” This online event is scheduled for May 11, 2012 (10:00 am PT/ 1:00 pm ET/10:30 pm IST).

The webinar will discuss the current solution landscape for sentiment analysis and how machine learning and n-gram helps in accurate measurement of sentiments. The session will also highlight leveraging machine learning and big data technologies to build an effective sentiment analytics tool.

Pankaj Mittal, SVP and CTO, Impetus quotes, “This is the age of social media and people have numerous avenues to express their opinions and feelings. Extracting and analyzing these opinions, emotions and sentiments helps organizations gauge their target audience’s attitude and feelings, and use this information to make critical business decisions.

At Impetus, we recommend leveraging machine learning and big data technologies to build an ideal sentiment analysis solution. Such solution not only provides accurate results but also offers the ability to gauge sentiment intensity, identifies influencers, and shares demographic information.”

The company’s R&D division also has experts working on Social Media technologies and helps their clients create preferred, customized online communities that facilitate interaction among customers, partners, employees and other stakeholders. Impetus’ flagship offering in Social Media, Esprit (http://www.impetus.com/esprit-about) facilitates on-demand community creation, customer relationship management (CRM) and online brand marketing.

To register for this webinar, click on http://www.impetus.com/featured_webinar?eventid=58.

About Impetus

Impetus Technologies offers Product Engineering and Technology R&D services for software product development. With ongoing investments in research and application of emerging technology areas, innovative business models, and an agile approach, we partner with our client base comprising large scale ISVs and technology innovators to deliver cutting-edge software products.

Our expertise spans the domains, such as, Data Analytics, Large Data Management, Cloud Computing, and Social Media, Performance Engineering, Testing, SaaS, Mobility Solutions, among others.
For more information, visit www.impetus.com or write to us at inquiry@impetus.com.

Garima Arora
Impetus Technologies Inc
5300 Stevens Creek Boulevard
Suite 450
San Jose - 95129

This release was published on openPR.