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Top 3 trends driving the Europe antimicrobial additives market size for personal care products through 2025
Europe antimicrobial additives market for personal care
Shifting consumer inclination towards online distribution channels like e-commerce websites could proliferate the growth of the cosmetic industry. Online channels provide ample transparency to customers, thus encouraging manufacturers to utilize high-quality ingredients and preservatives in their cosmetic products.
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On the other hand, the rapid spread of the coronavirus across Europe has popularized the practice of sanitation and personal hygiene across residential spaces. The virus, which still lacks a permanent vaccine, can be eliminated by adequate disinfection. A practice that could drive the demand for antimicrobial additives that are used in personal use products. A report published by Global Market Insights, Inc., estimates that the Europe antimicrobial additives market for personal care use might cross USD 800 Mn by the end of 2025.
Mentioned below are some of the ongoing trends that are strengthening the Europe antimicrobial additives market for personal care use products:
Mounting demand for wet wipes -
Increasing usage of ingredients and preservatives while developing new varieties of wiping tissues could stimulate the demand in the Europe antimicrobial additives market for personal care. Estimates suggest that the segment could register a growth of 3.5% within the predicted timeframe. Emergence of new products like body wipes, removal wipes, medical wipes, perfume wipes, antibacterial and cooling wipes could accentuate the requirement for antimicrobial additives.
Lucrative opportunities across Italy -
Rising adoption of domestic cosmetics could accelerate Europe antimicrobial additives market for personal care across Italy over the coming years. Estimates suggest that the regional market might record an almost 4% growth rate during the analysis period. Escalating demand for makeup products that use antimicrobial additives to maintain the freshness of cosmetics could further broaden the business horizon for antimicrobial additive manufacturers operating in the region.
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Adoption of effective business strategies -
Companies operating in the Europe antimicrobial additives market for personal care are focusing on forming strategic relationships with market participants or companies operating in different sectors to strengthen their product portfolio and business presence.
Taking October 2020 for instance, the Swiss antimicrobial expert, Sanitized AG collaborated with Ferro-Plast to leverage its sales network across Italy. The company’s products will now be marketed through Ferro-Plast in Italy. Currently, companies like Lonza, Ashland, Chemipol, The Dow Chemical Company, Sharon Laboratories, and BASF SE are leading Europe antimicrobial additives market for personal care with their pioneering product offerings.
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https://www.prnewswire.com/news-releases/global-additives-market-for-deodorants-and-antiperspirants-application-projected-to-surpass-580-million-by-2025-as-per-global-market-insights-inc-301099969.html
https://www.globenewswire.com/news-release/2016/10/18/880265/0/en/Specialty-Chemicals-Market-size-worth-1-273-billion-by-2024-Global-Market-Insights-Inc.html
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Global Market Insights, Inc.
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About Global Market Insights
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy, and biotechnology.
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