‘La Nuova Sardegna’ and the dailies ‘AltoAdige’ and ‘Trentino’ are live with Atex Content
In 2011, Gruppo Editoriale L'Espresso adopted Atex’s solution to manage production for its print and digital titles, using Atex Content as the common platform for the whole group.
Atex Content, with Atex Anthology DAM and Atex Web CMS will enable a single production environment for all the dailies and magazines of Gruppo Espresso, fully integrated with advertisment systems, to create print, web and tablet products. This will result in a consolidated creation, management and delivery production process for all channels.
All users are working with a single tool that simplifies content gathering (wires, pictures, graphics, multimedia, contributors, archives) and packaging, using a workflow that streamlines the collaboration between different roles and shortens production times.
The transparent integration with the advertisement systems grant complete process control and a fully automated workflow.
The Atex Content project leverages Atex Newsroom (Atex’s own content and layout editor tool) to manage the dailies’ production ("La Repubblica" and the 18 regional newspapers of the group) and Adobe CS5.5 Suite to produce weekly and monthly magazines. Atex Web CMS drives the Group’s websites to implement a fully converged environment.
With the adoption of a single multichannel solution, Gruppo Espresso has been able to converge print and web publishing workflows and, thanks to the adaptability of Atex Content, it has been possbile to review standard processes to increase productivity and efficiency.
GELE management has chosen the Atex converged solution as the single platform for all its products. It is now completing the implementation in the 18 regional dailies and starting the migration process for "Espresso" and the other group magazines. The next phase of the project will bring the organisational changes to the group’s flagship title, the national daily "La Repubblica".
"Atex was very proud to have had the opportunity to work on such an unparalleled project in the Italian and worldwide editorial industry", said Federico Marturano, Managing Director of Atex Italy. "The editorial business is undergoing a radical change process, led by the rapid pace of technological advancements, that requires flexibility in adapting and transforming the organisational models. Atex, with its product portfolio and worldwide experience, is the perfect partner to support this change process."
Please visit www.atex.com for further information.
Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimise their digital strategy. As a global organisation, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand. See www.atex.com.
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