Communicating Clearly about Science and Medicine
John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.
Paperback April 2012 204 pages ISBN 978-1-4094-4037-6
Available from Gower and Amazon
Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.
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