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Press release

The Road to Co-operation

04-13-2012 05:37 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Gower Publishing Ltd

Gordon Pearson offers this critical and informed protest against the absurdity and error of economic theory, shedding new light on the predicament faced in 2012. He highlights the dangers of using bizarre mathematical models to guide policy prescriptions, arguing that the global challenges of growth and sustainability affect free market fundamentalist orthodoxy, causing a negative impact on enterprises, their governance and their stakeholders. His proposed realistic changes in policy and practice means The Road to Co-operation should be considered invaluable for today's business faculty, students and practitioners.

April 2012 276 pages
Hardback ISBN 978-1-4094-3202-9 Price £65.00/US$124.95
Paperback ISBN 978-1-4094-4830-3 Price £19.50/US$34.95
Available from Gower and Amazon

Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.

Susan White
Gower Publishing Ltd
Wey Court East
Union Road
Farnham
GU9 7PT
UK

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