openPR Logo
Press release

Mobile Advertising Market 2020| Recent Developments | Impact of Covid 19 Detailed Analysis

Mobile Advertising Market

Mobile Advertising Market

The global mobile advertising market has a highly competitive and fragmented landscape observes Transparency Market Research (TMR). Some of the players operating in the global mobile advertising market are Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, and Facebook, Inc. The mobile advertising market is a cost-sensitive market which requires high initial investment mainly for installation and implementation. This factor is creating an entry barrier for new entrants. The new entrants are entering into the market with mergers, acquisitions, and partnerships in the next few years. Also, some prominent players are taking part in these activities in order to expand their global reach and to gain substantial share in the global market.

Request a Sample - https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1296

According to the TMR, the mobile advertising market was valued at US$ 13.05 Bn in 2014 and expected to reach the value of US$ 269.14 bn by the end of 2024 by expanding with the CAGR of 31.3% over the forecast years from 2016 to 2024. Based on the devices, the mobile advertising market was dominated by the smartphone segment in 2014 by accounting the share of 51.64% of the overall market. Based on the industrial verticals, BFSI is accounted for the largest share followed by hospitality & tourism sector in 2014. Based on the type, search advertising accounted for the higher shares in the mobile advertising market.

High Demand for Target-Based Advertising to Drive Growth

Mobile advertising is a subgroup of mobile marketing which offers information or content created by advertisers mainly for mobile users. The mobile advertising includes other forms such as display advertising, In-app, In-game, search, rich media, SMS/MMS/P2P messaging, and others. Mobile advertising improves reach to the high number of targeted customers or users that could be beneficial for the growth of their business. Thus, the mobile advertising is experiencing higher adoption which is likely to fuel growth of the global mobile advertising market.

Emergence of mobile and Internet across the developing and developed countries is leading to bolster the growth of the mobile advertising market. Additionally, the emergence of social media sites and other most efficient platforms for promotion are having great potential for the branding and advertising. Furthermore, improvements in search engines and growing online shopping retailers are leading to offer the target based advertising programs. This factor is favoring the growth of the global mobile advertising market.

Additionally, the mobile advertising is increasingly used by the end use industries such as Banking, financial services and insurance (BFSI), telecommunication and IT, and fast-moving consumer goods (FMCG) due to its benefits of target advertising are propelling growth of the global market.

Age-group Specific Advertising to Provide Lucrative Opportunities

Despite these growth prospects, the rise in some concerns related to privacy, deletion, and misuse or manipulation of data, and data security are limiting growth of the mobile advertising market. In addition, a growing trend of using ad blockers in order to watch the videos or visit websites without disturbances are restraining growth of the global mobile advertising market. Nevertheless, age-group specific advertising of content and display advertisers and special mobile advertising content in the low mobile connectivity areas are expected to boost its adoption will create lucrative opportunities for growth over the forecast period.

This information is from the new report by TMR, titled “Mobile Advertising Market (Devices Type -Digital Camera, Smartphone, Feature Phone, Tablets; Solution Type - Advertising and Campaign Solution, Content Delivery, Integrated, Mobile Proximity, Report and Analytics; Advertising Type - Display advertising, In-app Advertising, In-Game Advertising, Rich Media, Search Advertising, SMS/MMS/P2P Messaging) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”

Request for Custom Research at - https://www.transparencymarketresearch.com/sample/sample.php?flag=CR&rep_id=1296

The Global Mobile Advertising Market has been segmented as presented:

By Devices Type:

Digital Camera
Smartphone
Feature Phone
Tablets
By Solution Type:

Advertising and Campaign Solution
Content Delivery
Integrated
Mobile Proximity
Report and Analytics
By Advertising Type:

Display advertising
In-app Advertising
In-Game Advertising
Rich Media
Search Advertising
SMS/MMS/P2P Messaging
By Geography:

North America
U.S.
Canada
Europe
U.K.
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
Australia
India
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

Contact

Transparency Market Research

State Tower,

90 State Street,

Suite 700,

Albany NY – 12207

United States

USA – Canada Toll Free: 866-552-3453

Email: sales@transparencymarketresearch.com

Website: https://www.transparencymarketresearch.com

About Us

Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.

Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information, we offer customized solutions through adhocreports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.

TMR believes that unison of solutions for clients-specific problems with right methodology of research is the key tohelp enterprises reach right decision.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Mobile Advertising Market 2020| Recent Developments | Impact of Covid 19 Detailed Analysis here

News-ID: 2176185 • Views:

More Releases from Transparecy Market Research

Agriculture Lighting Market estimated to be valued at USD 5.4 Billion by 2031
Agriculture Lighting Market estimated to be valued at USD 5.4 Billion by 2031
The latest research study released by Transparency Market Research on "Agriculture Lighting Market Forecast to 2023-2031 ″ research provides accurate economic, global, and country-level predictions and analyses. Agriculture Lighting market is estimated to attain a valuation of US$ 5.4 Bn by the end of 2031, states a study by Transparency Market Research (TMR). Besides, the report notes that the market is prognosticated to expand at a CAGR of 16.8% during
Pickup Truck Market to Surpass USD 950 Billion by 2030 | Transparency Market Research, Inc.
Pickup Truck Market to Surpass USD 950 Billion by 2030 | Transparency Market Res …
The global Pickup Truck market is estimated to attain a valuation of US$ 950 Bn by the end of 2030, states a study by Transparency Market Research (TMR). Besides, the report notes that the market is prognosticated to expand at a CAGR of 2% during the forecast period, 2020-2030. The key objective of the TMR report is to offer a complete assessment of the global market including major leading stakeholders of the Pickup
Top Players in Emulsified Fuel:Projections and Future Opportunities Recorded for …
Emulsified Fuel Market: Introduction • Emulsified fuel is a mixture of surfactant and water in fuel oil. It is used to run boilers and engines (cars, heavy machinery, etc.). When burned, the calorific value of emulsified fuel does not decrease because of the presence of water. This is a key characteristic of emulsified fuel. Furthermore, emulsified fuel offers several benefits. For instance, it curbs emissions of harmful substances, optimizes combustion efficiency, and
What is the market size and growth rate of the Silicon Oxide Coated Barrier Films market?
What is the market size and growth rate of the Silicon Oxide Coated Barrier Film …
Silicon Oxide Coated Barrier Films- Market Overview Increasing preference for products having longer shelf life and ready to consume products is fuelling the demand for better packaging solutions. Barrier films are used to prevent the inside contents of the products from changing taste, aroma, and quality. Different packaging films are being used in packaging of various products such as food & beverages, pharmaceuticals etc. Silicon oxide coated barrier film is the

All 5 Releases


More Releases for Advertising

Outdoor Advertising Market Increasing Demand With Leading Players Lamar Advertis …
An extensive analysis of the Global Outdoor Advertising market strategy of the leading companies in the precision of import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report starts by an introduction about the company profiling and a comprehensive review about the strategy concept and the tools that can be used to assess and analyze strategy. It also analyzes the company’s strategy in the light of
Advertising Market Is Growing Worldwide with Major Types: Brand Advertising, Dir …
Advertising is a marketing communication that uses a non-personal message openly sponsored to promote or sell a product, service or idea. Advertising sponsors are usually companies that want to promote their products or services. The Advertising report is an exclusive elaborated study of the given industry with an aim towards the global market trend. The report focuses to deliver a synopsis of global Advertising Market with in-depth market segmentation by several
Interactive Advertising Market is Booming Worldwide| Grey Advertising, Butler, S …
HTF MI recently introduced Global Interactive Advertising Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather,
Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Compan …
According to the new market research report “Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Companies (Google, Facebook, Yahoo, Twitter..), by Advertising Type (Indoor Advertising (SEM, Mobile..) & Outdoor Advertising (Classifieds, Wall Display Advertising...)) & Forecast” Request sample report 2018 @ https://www.marketresearchnest.com/report/requestsample/427481 This report studies the Digital Advertising Industry with many aspects of the industry like the market size, market status, market trends and forecast, the report also provides
Mobile Advertising: Sub Set of Online Advertising
The major factor promoting the growth in mobile ad spending market is the rapid growth in social media. Social media continues to be a large platform for advertisers as well as companies to promote and interact with customers online. With the help of social media, the consumer’s interests, feedback, and rating can be easily examined with the help of social media. Different users share posts as well as updates available
Global Outdoor Advertising Market 2017: Key Players – Lamar Advertising, AdSpa …
Summary This report studies the global Outdoor Advertising market, analyzes and researches the Outdoor Advertising development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like JCDecaux Group Clear Channel Outdoor Lamar Advertising CBS Corporation Str?er Media AG Adams Outdoor Advertising AdSpace Networks AirMedia APN Outdoor Burkhart Advertising Click here for a sample report @ https://www.wiseguyreports.com/sample-request/1186751-global-outdoor-advertising-market-size-status-and-forecast-2022 Market segment by