MK charity goes crackers for Christmas
The feel-good festive range has been revealed in partnership with John Lewis by the non-profit social enterprise, Advent of Change, which pioneered the UK’s first advent calendar with a charity behind each door.
Toybox will feature behind a door in two of the advent calendars on sale: the children's advent calendar and the premium advent calendar, as well as inside the Christmas crackers. Not only does this raise much needed funds for the charities involved, but the products are all completely recyclable from the ribbons on the crackers to the packaging used for warehouse distribution.
Toybox is proud to join the Advent of Change movement which has already raised more than £25,000 already since launching in the John Lewis instore Christmas displays this autumn.
About Advent of Change
Advent of Change began with founder Kristina’s idea to reverse the consumerist nature of Christmas and bring back the giving spirit, but it quickly captured the imagination of many others.
The innovative social enterprise caught the attention of John Lewis and Partners, who will again be stocking the calendars in stores and online this year.
Dan Cooper, Partner and Christmas, Gift Food & Experiences Buyer, said: “In my role, I get to see some really interesting and exciting new products, but Advent of Change really stood out to me as an incredibly innovative way of giving back during the festive season.”
Advent of Change has also secured a number of exciting endorsements from household names such as Richard Branson, Joanna Lumley, Greg James, Lawrence Dallaglio and has even received an award from the Prime Minister for it’s outstanding contribution to charity and the community.
By the end of 2019, Advent of Change had raised £300,000 for its chosen charities, and after a particularly challenging year for the sector, its founder, 28-year- old Kristina Salceanu from Warwickshire, hopes to raise the same again this year for 48 amazing charities. She said: “It’s been a challenging year for the charity sector which is facing losses of £10bn due to increased demand for services and lost fundraising income due to the Covid-19 pandemic. One of the main reasons I launched Advent of Change back in 2018 was to enable people to donate to multiple charities with one purchase, helping a number of different causes, and this is needed now more than ever.
We aim to create the world’s kindest products and are delighted to announce more products that will support more charities for 2020. We are extremely proud to be representing Toybox with our products.”
Open up to change this year - The Advent of Change range is available to buy online via the Advent of Change website adventofchange.com and John Lewis & Partners.
The Toybox Charity
Toybox started working in Guatemala City in 1992, and is still there today, working with children who have been plunged into the chaos of living or working on the streets. From working in one country, with one partner, the organisation is working in seven countries with eight partners.
The charity is committed to ending the global injustice of children living and working on the city streets. It helps children marginalised and abused by those who should protect them and works with local organisations who are best placed to help find the most appropriate ways to prevent and help children escape from a life on the streets. Toybox works in El Salvador, Bolivia, Guatemala, India, Nepal, Sierra Leone and Kenya.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release MK charity goes crackers for Christmas here
News-ID: 2172865 • Views: 725
More Releases from The Toybox Charity
Call for proposals: Hope For The Streets
Call for proposals in Latin America 2021 Toybox is very excited to be launching a new fund called Hope For the Streets through which we are accepting invitations from registered organisations in Bolivia, El Salvador and Guatemala (who are not current or past Toybox partners) to outline their ideas to implement a pilot project working with street connected children in any of these countries. This should be a one-year pilot for a
Spotlight on period poverty in India
Period poverty is when access to sanitary protection just simply isn’t available, usually due to the associated cost, but there are also many other barriers. In 2020 women and girls in India experienced a shortage in supply as manufacturers turned their attention to producing face masks and for a time sanitary products were not on the Government essentials list during lockdown, shops remained closed and public transport reduced. The aftermath
Toybox asks for help to shine a light on street children on International Day fo …
On 12th April we recognise International Day for Street Children. The UN estimates there are hundreds of millions of street children but exact, official figures are virtually non-existent. These children are invisible to the world, living without rights and protection on some of the most dangerous streets in the world. Record levels of inequality, violence, migration, war and the global pandemic means more than ever children are finding themselves forced to live
Virgin London Marathon places available with street children's charity
Have you set yourself a challenge for 2021 to get fit? Started a training program and eating clean? Keep it up and run in the Virgin London Marathon 2021! The ballot for marathon places has now closed, but you could snap up a charity place, released today! Milton Keynes based children’s charity Toybox has 5 places available to runners who would like to sign up to fundraise for their place. Toybox is