openPR Logo
Press release


10-19-2020 08:53 AM CET | Arts & Culture

Press release from: W Moorcroft Ltd


W. Moorcroft Ltd receive grant from Government’s £1.57bn Culture Recovery Fund

W. Moorcroft Ltd has been awarded £246,000 as part of the Government’s £1.57 billion Culture Recovery Fund (CRF) to help face the challenges of the coronavirus pandemic and to ensure they have a sustainable future the Culture Secretary has announced today.

W. Moorcroft Ltd is one of 588 cultural and creative organisations across the country receiving urgently needed support – with £76 million of investment announced today. This follows £257 million awarded earlier in the week to 1,385 organisations, also from the Culture Recovery Fund grants programme being administered by Arts Council England on behalf of the Department for Digital, Culture, Media and Sport. Further rounds of funding in the cultural and heritage sector are due to be announced over the coming weeks.

Moorcroft is England’s oldest surviving commercial Art and Crafts pottery with the first pieces created in 1897 by William Moorcroft. In 1913 a state of the art single-storey factory was built, the first of its kind in Stoke-on-Trent, and this original factory is where Moorcroft is still made today. The factory houses a Heritage Visitor Centre & Museum, showcasing pieces from 1897 to the present day and entrance is free of charge, enabling a wide audience to access a nationally significant visual arts collection.

Moorcroft makes a significant contribution to the local economy and tourism in Stoke-on-Trent, attracting visitors to its 1913 heritage factory, whilst also supporting valuable jobs, enhancing local applied arts craft skills, and showcasing their unique handcrafted production processes on guided factory tours. Once, Stoke-on-Trent had over 2000 bottle kilns, today only 47 remain and Moorcroft’s Grade II listed kiln built in 1919 is the only updraught kiln in the whole of England for people to visit.

Culture Secretary Oliver Dowden said:

“This funding is a vital boost for the theatres, music venues, museums and cultural organisations that form the soul of our nation. It will protect these special places, save jobs and help the culture sector’s recovery.”

“These places and projects are cultural beacons the length and breadth of the country. This unprecedented investment in the arts is proof this government is here for culture, with further support to come in the days and weeks ahead so that the culture sector can bounce back strongly.”

Chair, Arts Council England, Sir Nicholas Serota, said:

“Theatres, museums, galleries, dance companies and music venues bring joy to people and life to our cities, towns and villages. This life-changing funding will save thousands of cultural spaces loved by local communities and international audiences. Further funding is still to be announced and we are working hard to support our sector during these challenging times.”

Managing Director and Director of Art, Elise Adams said:
“Everyone at Moorcroft is thrilled by the support Arts Council England have given us during the difficult time in which we all find ourselves, keeping England’s vibrant visual arts sector alive as we battle against COVID-19. This vital funding will enable our historic company to continue our cultural activity programme ensuring Moorcroft’s long-term survival.”

“We greatly look forward to safely welcoming visitors from around the world back into our factory in March 2021 when guided tours recommence, again proudly showcasing how a piece of Moorcroft fine art pottery is made by hand, just as each piece has been for over 123 years. In the meantime, we will be enhancing our cultural offerings on our website and on social media and expanding our cultural activity programme with current partners the RSPB and RHS, and working with new partnerships including Tusk, whose Royal Patron is HRH Duke of Cambridge.”

To learn more about Moorcroft please visit
For images or more information please contact:

Arts Council England notes to editors:

Arts Council England is the national development agency for creativity and culture. We have set out our strategic vision in Let’s Create that by 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences. We invest public money from Government and The National Lottery to help support the sector and to deliver this vision.

Following the Covid-19 crisis, the Arts Council developed a £160 million Emergency Response Package, with nearly 90% coming from the National Lottery, for organisations and individuals needing support. We are also one of several bodies administering the Government’s Culture Recovery Fund and unprecedented support package of £1.57 billion for the culture and heritage sector. Find out more at

• Phoenix Rising from Moorcroft’s The Art Of Adversity Collection
• Moorcroft factory in 1930 (original factory built 1913, just before WW1)
• Modern artistic photo of Moorcroft’s Grade II listed Bottle Oven under a fiery sky.
• Iconic Arts and Crafts Moorcroft prestige design, Glasgow Peacocks.

Catherine Gage, Director
W Moorcroft Ltd
Sandbach Rd

Operating out of the original brick factory in Stoke-on-Trent, England, complete with its own Grade II listed bottle oven, Museum and Heritage Visitor Centre, Moorcroft uses the proprietary glazes and distinctive slip-trailing methods pioneered by William Moorcroft at the end of the 19th century. This incredibly labour-intensive process produces colourful designs of intricacy, brilliance, and clarity in the Arts and Crafts tradition.
Moorcroft was originally founded as a studio in 1897, within the James Macintyre & Co ceramic company, and following investment by Liberty of London, William set up a company under his own name which still thrives today with surface designs and shapes that are highly sort after around the world.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.


News-ID: 2162786 • Views: 1292

More Releases for Art

Art Collection Software Market to See Huge Growth by 2026 | Art Fundi, Art Binde …
The Latest Released Art Collection Software market study has evaluated the future growth potential of Art Collection Software market and provides information and useful stats on market structure and size. The report is intended to provide market intelligence and strategic insights to help decision makers take sound investment decisions and identify potential gaps and growth opportunities. Additionally, the report also identifies and analyses changing dynamics, emerging trends along with essential
11-30-2016 | Arts & Culture
Fusion Art
Fusion Art to Host "Art for Animals" Juried Art Exhibition for Charity
Palm Springs, CA, USA -- Fusion Art (, a Palm Springs contemporary fine art gallery, will host an "Art for Animals" Juried Art Exhibition Fundraiser for Charity to support local Coachella Valley animal welfare organizations. The gallery has partnered with the Palm Springs Animal Shelter, SNIP, The Living Desert, Animal Samaritans, and the Humane Society of the Desert to host a charity art exhibition during the month of December 2016. All
08-15-2016 | Arts & Culture
Fusion Art
Fusion Art to Host "Art for Animals" Juried Art Exhibition for Charity
Palm Springs, CA, USA -- Fusion Art ( is pleased to announce that it will host an "Art for Animals" juried art exhibition to support local Coachella Valley animal welfare organizations. The gallery has partnered with SNIP, the Palm Springs Animal Shelter, The Living Desert, Animal Samaritans, and the Humane Society of the Desert to host a charity art exhibition during the month of December 2016. All five organizations are 501(3)(c)
Art Bengaluru’s International Art Auction
Includes artworks of celebrated International artists & unique lots including sculptures, coffee tables, chairs and other collectors’ items. Bangalore, India, Friday - August 24th, 2012 -- ‘Art Bengaluru 2012’ ( ), South India’s premier festival for contemporary art and culture, presents an iconic event as a part of its celebrations – an International Art Auction ( ). The Auction, being presented by well-known auctioneer - Angira Arya, will take
Online Art Gallery Announces Call for Art - Theme “CityScapes” Art Contest
Jupiter, Florida - March 27, 2011 -- Light Space & Time Online Art Gallery is pleased to announce its April’s 2011 art competition. The theme for April is “CityScapes”. 2D Artists can submit their best Cityscape themed art for the Gallery’s May 2011 exhibition now. The submission process for artists ends April 28, 2011. All winners will be selected, announced and placed on the Light Space & Time website on May
VernissageTV covers Art Cologne 2010 art fair and shows video art
Basel, April 8, 2010 – As media partner of Art Cologne, VernissageTV art tv will cover Art Cologne 2010. The fair for modern and contemporary art will take place in Cologne, Germany from 21st to 25th April 2010. VernissageTV will provide its viewers with atmospheric shots from the fair, recordings of art talks, and in-depth interviews with artists, curators and dealers. The program will be shown on the websites of Art