openPR Logo
Press release

National Eating Disorders Association Applauds Israeli Parliament for Legislation Banning Underweight Fashion Models in Advertising

03-21-2012 06:28 AM CET | Health & Medicine

Press release from: National Eating Disorders Association

/ PR Agency: Greenleaf & Associates
NEW YORK CITY — March 20, 2012 — For Immediate Release — The National Eating Disorders Association (NEDA) applauds Israel – and challenges the U.S. to take similar action – in legislatively addressing the damaging effects on youth of artificially altered photos that portray unrealistic and unattainable “ideal” body images.

The Knesset, the parliament of Israel, passed new legislation yesterday that bans the use of photographs of underweight models in advertising on billboards, in TV commercials and newspaper ads, etc. The law also requires that any advertisement where use has been made of a graphic editing program to reduce the size of the models must clearly disclose this fact. These conditions also apply to advertisements using foreign models that have been edited abroad and imported into Israel.

The new law is based on the definition of Body Mass Index (BMI) measured by a calculation of an individual’s body weight divided by the square of his/her height, a definition accepted by health systems throughout the world where underweight is defined as a BMI of less than 18.5.

Lynn Grefe, president and CEO of NEDA, commented, “It is just so impressive that the Israeli Parliament has taken these serious steps in an effort to save lives. We know that eating disorders are so dangerous, and yet in the U.S. we continue to turn a blind eye to the problem and the many contributing factors. We hope that our Congress will begin to address the problems here at home.”

Commented Dr. Rachel Adatto, Chair of the Health Lobby at the Knesset and initiator of the bill, “This law will erase the anorexic image of beauty transmitted by the media, the fashion industry and advertising and will help protect the health of Israeli youth. The law will change the current situation where underweight male and female fashion models represent the ideal for children and youth and so, in effect, push them towards the terrible curse of eating disorders that attack not only the mind but the body. With this law, we are bringing the ideals of beauty back within the limits of logic, of health, within reasonable limits that will prevent our children sliding down the slippery slope into eating disorders. This law sends a message to our young people that thinness may be popular but that there is a limit and it is possible to be too thin.”

The incidence of eating disorders, including anorexia, has been on the increase in recent years in Israeli society just as in the rest of the western world, particularly among young girls. In the U.S., as many as 10 million females and 1 million males in the U.S. battle anorexia or bulimia. And as many as 13 million more struggle with binge eating disorder. Millions practice disordered eating due to an obsession with dieting.

According to more than 100 published studies, body dissatisfaction is a significant risk for physical and mental health disorders. Idealized media images and “body perfect” ideals directly increase body dissatisfaction and negatively impact well-being among women and men—but have a particularly negative effect on adolescent girls.

Eating disorders are preventable and treatable, yet hundreds of people die from them every year. In its advanced stages, anorexia attacks almost every organ in the body and has the highest mortality rate of any mental illness. The Israeli parliament therefore decided to take steps to reduce the spread of this disease among young people.

The National Eating Disorders Association (NEDA), headquartered in New York City, is the leading U.S. non-profit organization supporting individuals and families affected by eating disorders. NEDA serves as a catalyst for prevention, cures and access to quality care. Each year, NEDA helps millions of people across the country find information and appropriate treatment resources through its toll-free, live helpline, its many outreach programs and website. NEDA advocates for advancements in the field and envisions a world without eating disorders. For more information, visit


Greenleaf & Associates — 323-660-5800
Vicki Greenleaf —
Karen Brundage —

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release National Eating Disorders Association Applauds Israeli Parliament for Legislation Banning Underweight Fashion Models in Advertising here

News-ID: 215004 • Views:

More Releases for Israel

CoolEdge AC Israel - Where to Buy CoolEdge Air Conditioner in Israel?
CoolEdge Israel Reviews: CoolEdge AC is a leading portable air cooler in the Israeli market. It is proficient as well as a simple to work air conditioning system. It intends to give your room or office an ideal cooling. The portable ac immediately cools the air the second you switch it ON. Where to Buy >> Cooledge air conditioner is a remarkable portable ac. It possesses a lot of striking
Williston Force Portable AC Israel: Where to Buy 'Legit' Williston Force in Isra …
Williston Force Portable AC Israel Reviews: The intensity of summer can be ruthless, making it the best place for an outdoor escape. Tragically, the intensity may not last very long, so you may have to stay indoors or return home to unwind. The intensity can make your life hopeless and drive you insane if you don't run an air recirculation system all the time. It is not difficult to keep
BooJoy Winter Shoes Israel: Where to Buy [BEST] Winter Boots in Israel? REAL Pri …
BooJoy Winter Shoes Israel Reviews: Not all shoes can give you insurance from scent, sweat, uneasiness, and winters. BooJoy Winter Shoes is an excellent development from the brand, and it is now available in Israel. It keeps your feet fluffy and ensured with the twofold underside insurance highlight. The unique padding retains jerks and gives an additional glow to the feet in the chilling winter season. 👉 Click Here to
MgA goes Israel
Join MGA for a deep dive into the AM universe of Israel. Meet the top players “at their home” by company visits. Participate in Israel’s most important AM conference, featuring the leading participants from the local AM industry, research and politics. To download the latest agenda click here.: On-site company visits in the Jerusalem and Tel Aviv Area are scheduled for 5-6 Nov. 2019. The 3D Printing & Beyond Conference, incl. a
Cigarettes in Israel, 2016
ReportsWorldwide has announced the addition of a new report title Cigarettes in Israel, 2016 to its growing collection of premium market research reports. “Cigarettes in Israel, 2016”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Israeli market. Despite high living standards and expanding population, Israel has a lower market volume in Cigarettes in 2015 compared to the 1990 level, and it
RAP4 Israel Training Facility For Israel SWAT
RAP4 Israel is proud to be the official training facility for force-on-force drills for Yamam - the Israel SWAT team! With our extraordinary indoor facility, glassed-in viewing area, assortment of props, and strong ties with training officers in the Israel Defense Forces, RAP4 has created the perfect training environment for this frontline hostage rescue and law enforcement team. RAP4 provides support in the form of a leading-edge, multi-story training facility, and