MomentFeed Partners with Retailigence on Marketing, Business Intelligence Dashboard for Major Retailers

Retailigence data to be integrated alongside Facebook, Foursquare, and Twitter

SANTA MONICA, Calif. – MomentFeed, Inc., the first location-based marketing platform for the enterprise and a leader in the SoLoMo space, announced today its partnership with Retailigence, a leader in using local store inventory obtained directly from retailers to connect shoppers with products, and provide retail marketers with critical data about mobile shopper activity. The integration provides retailers with a Web-based interface to visualize and analyze data about location-based, product-specific searches (customer leads) via smartphones and how these correspond to their brick-and-mortar locations.

Retailigence connects real-time consumer demand with real-world inventory supply by way of its network of third-party mobile applications. On-the-go consumers can shop for products on their smartphones and discover which stores have them in stock at what prices. Retailigence clients can now visualize this activity through the MomentFeed dashboard, enabling them to better understand which locations and products are generating the most customer leads and how this is trending over time at the local, regional, and global levels.

“Location is one of the most important dimensions for brick and mortar retailers to leverage. By analyzing consumer trends with a local angle, brick and mortar retailers have a unique ability to respond to the local needs and fulfill shoppers’ demands immediately. However, to capture this opportunity, retailers need to collect, analyze, and respond.” said Jeremy Geiger, CEO of Retailigence. “Today, MomentFeed is the most powerful location-based analytics platform for retailers and will help smart retailers capture their full potential.”

“With the integration of Retailigence, we are adding a valuable data source while demonstrating MomentFeed’s capabilities as a universal location-based marketing platform,” said MomentFeed Founder and CEO Rob Reed. “We are truly agnostic when it comes to location-specific inputs and outputs. These can include public sources such as Twitter and Instagram, private sources such as Retailigence, hybrid sources such as Foursquare and Facebook, and proprietary sources such as sales and foot traffic data. We look forward to further integrating with Retailigence in providing retailers with actionable, real-time insight about how customers are engaging with their locations.”

With Facebook, Foursquare, and Twitter, MomentFeed tells the story of customer engagement at the point of sale. This includes check-ins, tweets, tips, photos, and offer redemptions. MomentFeed provides a full suite of analytics, campaign, and CRM tools to leverage these engagements. Retailigence tells the customer backstory, providing retailers with actionable, real-time insight about how customers are engaging with their locations. This includes local product searches and purchase intent, which ultimately lead to specific retail locations and transactions. Positive correlations between these data points will show the full customer lifecycle, all of which can potentially occur via smartphones.

MomentFeed clients will immediately be able to start seeing these insights from Retailigence on their dashboards.

About Retailigence
Backed by prestigious investors like Draper Fisher Jurvetson, Motorola Solutions, and Quest Venture Partners, Retailigence is a hyperlocal marketing platform that drives qualified foot traffic into local retail stores. Retailigence matches its retail customers with consumer demand from its network of application partners, whose users are finalizing their buying decision.

About MomentFeed
MomentFeed is a location-based analytics and campaign management platform (SaaS) for companies with 20+ locations to manage. The MomentFeed solution enables companies to measure consumer engagement activity and sentiment at the point of sale; launch, measure, and optimize location-based marketing campaigns; and maintain relationships with their most valuable customers via Foursquare, Facebook, and Twitter across hundreds or thousands of locations through an integrated, Web-based interface. MomentFeed is the first company to offer venue optimization through its proprietary PinSync™ service for multi-location brands. The MomentFeed platform is available globally, and the company is based in Santa Monica, Calif. Visit www.MomentFeed.com.

MomentFeed
301 Arizona Avenue
Suite 200
Santa Monica, CA 90401
Joergen Aaboe
Director of Marketing
310-853-2840
joergen@momentfeed.com

This release was published on openPR.