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Steinbrück launches EU VAT engine

10-02-2020 03:18 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: eClear AG

"This is something European politicians have been trying to do for more than ten years without success," commented Peer Steinbrück on the stage of the online retailer congress "Plentymarkets" in Kassel before he symbolically put the result of several years of development work into operation together with host Jan Griesel and eClear founder Roman Maria Koidl.

What neither the European Commission nor other institutions can currently demonstrate, the Berlin start-up eClear AG (formerly ClearVAT AG) has now officially launched with its EU VAT engine. 8,000 large e-commerce dealers from all over Europe are connected to the start. Within the next twelve months, eClear intends to provide technical integration to another 300,000 merchants. "eClear is a unique infrastructure project for the fully automated calculation, collection and payment of VAT in cross-border e-commerce trade in the EU," says founder Roman Koidl. "It's hard to believe, but not even a complete list of tax rates and exemptions existed in the EU, not to mention the possibility of paying the taxes owed centrally at one point," adds Peer Steinbrück.

More than 550,000 tax rate applications for millions of products
The VAT engine is a database that provides manufacturers and distributors in the European Union with continuously updated tax rates. With 27 member states, it can't be that much! - Far from it: "Each EU country decides for itself which VAT rate applies to which product. Reduced rates are added to the standard rates. There are thousands of exceptions, reductions, exemptions and special regulations," says Koidl. There are also regional peculiarities and regulations. Just think of the Canary Islands, Helgoland, Monaco, San Marino, the Azores or even the French overseas territories. With all special regulations and exceptions, eClear's unique database contains more than 550,000 certified tax rate applications for millions of products, the so-called tax codes. The highlight: a network of VAT specialists in all EU member states immediately records every legal change in a certified update process. All in all, for Peer Steinbrück "a simple, practical and fair solution that not only provides traders with legal certainty, but in fact opens the EU market to traders in the first place".

Strong cooperation partners: SAP, Deloitte, BDO
The tax consulting firms Deloitte and AWB with their international offices supported the development. BDO and SAP are partners in certification and technology. To handle billions of transactions, eClear relies on the in-memory database SAP HANA and SAP S/4HANA, the latest generation of SAP business software. "On the way to a new reality, it is clear that flexibility is the be-all and end-all in any industry. eClear must be able to handle very high volumes and be available very quickly at the merchant's checkout. Intelligent technologies from SAP and the expert knowledge of partners such as Uniorg help here," says Christian Mehrtens, Head of Partner and SME sales and member of the management board of SAP Germany.

"The temporary reduction in value-added tax in Germany has shown how much effort retailers are confronted with, even if it is only a matter of national VAT law. If you want to ensure the long-term success of your company on the European market, you have to strive for both audit-proof and economically sensible solutions for intra-community trade," adds Stephanie Alzuhn, Partner at the auditing and consulting firm Deloitte in Berlin.

Access to the European Single Market
Not only the different VAT rates pose a challenge for retailers. Administrative efforts such as registration in the countries of destination, required declarations or even communication with local tax authorities result in high time and cost expenditures or even thwart expansion plans. A considerable share of the 20 billion euros in taxes that the EU Commission estimates are reduced each year in online trading is due to the complexity of the requirements.

eClear counters this with its automated sales tax clearing: a registration-free alternative for B2C goods delivery within the EU states. Merchants install a small software in their store. The VAT applicable in the country of destination is then not only calculated correctly, but the sales are also reported to the respective tax authorities and the taxes are paid directly by eClear. Roman Maria Koidl: "Our full-service approach frees merchants from tax obligations and, above all, from the numerous liability risks abroad, such as a local tax audit".

The database in the online-based e-commerce ERP system plentymarkets is celebrating its premiere. Thanks to full integration, the sales tax solutions are now available to the affiliated dealers, thus opening up the single European market. "The proportion of cross-border shipments of goods from plentymarkets dealers in Europe continues to rise significantly. With eClear AG, we have gained a strategic partner who can offer our customers a unique solution from a tax perspective," explains Jan Griesel, founder and CEO of plentysystems AG.

"European start-up" with global vision
Founder Roman Koidl sees the company as a "European start-up". Because unlike usual, no German concept is exported to other EU countries. - eClear is available throughout the EU from the very beginning. Founded in 2016 as ClearVAT AG, the company went online with its test phase in 2019. In its "Series A Funding Round", the start-up raised 15.0 million euros in venture capital. The valuation of the currently running "Series B" is EUR 300 million. A strategic partnership with plentysystems AG marked the official market entry in March 2020.

Since October 1, the company, which has received numerous awards, has been trading under the name eClear AG. "Our solutions no longer focus only on value added tax or VAT. We are currently working intensively on the expansion of our product range in order to make dutiable trade from third countries into the EU legally secure and more efficient in processing", Roman Maria Koidl explains the change of name. For this reason, "ClearVAT" will henceforth be the solution name for the company's VAT products, while the company name "eClear" will create the necessary scope for the development of further clearing products, especially in the areas of customs (ClearCustoms) and payment (ClearPAY).
eClear has offices in Berlin, Constance, Cologne and Munich. The team currently comprises around 60 employees and is expected to grow to 180 by the end of 2021.

The members of the supervisory board are: Peer Steinbrück (Chairman), Dr. Clint Magg (Vice Chairman), Thomas Beyer, Dr. Gerhard Cromme, Thomas Ebeling, Prof. Dr. Andreas Hackethal, Oliver Schiller, Hanns-Eberhard Schleyer.

eClear AG, Chausseestraße 116, 10115 Berlin
Vice President Communications: Nadine Städtner
T: +49 30 235907111

eClear AG (formerly ClearVAT AG)
eClear is Europe's only "One Stop Shop" provider that allows online merchants to sell goods within the European Union - taking into account the applicable value added tax - to the country of destination. In addition eClear offers a simple solution: Install software, sign contract, immediately deliver borderless into all EU countries. This way, the company frees more than one million online traders in the EU and their investors from the risk of violating tax laws.

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