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Decipher Releases Customizable Reporting Dashboard

03-16-2012 09:31 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Decipher

Market research company’s new reporting dashboard allows users of survey and reporting tools to now instantly view crucial data in presentation-ready formats.

Fresno, CA, March 15, 2012 -- Decipher, a comprehensive market research services firm, has added an interactive dashboard reporting module to Beacon, its research software suite. Beacon now includes a custom reporting dashboard for executives and non-researchers to view and manage their key metrics in presentation-ready formats. The new reporting dashboards are available to all clients utilizing Decipher’s research services or software products.

“Delivering data in a format that can be consumed easily by company executives or other less research savvy partners has long been an ongoing client need,” said Jayme Plunkett, CO-CEO of Decipher. “Our reporting dashboard makes it easier for our clients to leverage their collected data to impact the daily operations of their companies.”

Beacon’s new reporting dashboard provides an engaging and visually appealing presentation of key market research metrics, making it simple to utilize crucial findings and turn them into real business solutions. With instant, real-time access to data, users can make sure that their data is working for them every single day.

Some of the benefits of the new Beacon reporting dashboard include:
Customizable tables and charts that can pull from multiple data sources and variables
Numerous chart types and flexible layouts to fit specific user needs
Ability to incorporate corporate branding
Public or restricted dashboard access

Next month, some additional enhancements to the Beacon interactive dashboard reporting module are planned including data weighting, more layout configurations, improved custom styling options and heightened table interactions, like sorting and zooming. Along with this new reporting dashboard, Beacon continues to offer built-in functionality for users to author their own HYPERLINK "" surveys, quality control review tools, data cleaning, archiving and field monitoring. For more information about this and other market research products from Decipher, please visit

About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights., @deciphertweets,

Marie Melsheimer
115 SW Ash, Ste 323
Portland, OR 97204

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